User Acquisition Director

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Sporty Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

📱 Media

🎮 Gaming

🎲 Gambling

Media • Gaming • Gambling

Sporty Group is a global sports, technology and entertainment company that builds large-scale products including live sports experiences, streaming media, interactive gaming, and integrated sports betting platforms. The group operates remote-first across multiple continents with flagship offerings such as SportyTV (a free live sports and entertainment streaming platform), Sporty. com (sports app with news, scores, streams, and odds), Sporty Studios (video and content production), and Sporty Interactive (video games and SportyBet sportsbook). Sporty focuses on user experience, technology-driven innovation, and scaling digital products for millions of users worldwide.

📋 Description

• Own the global User Acquisition strategy - Define the long-term paid acquisition vision across all Sporty products. • Lead and develop a world-class UA organization - Manage and develop our Performance Marketing Leads across Mobile, Paid Social, and Paid Search & Programmatic. • Drive performance at scale - Own acquisition efficiency, making investment decisions using CPA, LTV, ROAS. • Build experimentation into the team’s DNA - Design scalable frameworks for testing creatives, bidding strategies, campaign structures. • Lead automation and AI adoption - Identify opportunities to automate manual workflows across campaign management. • Solve the hardest growth problems - Own cross-functional initiatives that unlock the next stage of growth. • Partner across the business - Work closely with Product, BI, Creative, and executive leadership. • Build the acquisition engine of the future - Continuously evaluate new platforms and emerging industry trends.

🎯 Requirements

• 8+ years of experience in Performance Marketing or User Acquisition, including leadership of large-scale paid acquisition programs. • Proven experience leading multi-channel acquisition across Mobile, PPC, Paid Social and Programmatic. • Experience managing and developing high-performing teams and other people leaders. • Deep understanding of attribution, incrementality, experimentation, bidding systems, measurement and LTV-based optimization. • Strong commercial mindset with experience managing significant acquisition budgets. • Exceptional analytical skills with the ability to translate complex data into business decisions. • Experience building scalable marketing processes, operational frameworks and automation. • Comfortable operating between executive strategy and hands-on problem solving. • Excellent stakeholder management and communication skills across technical and non-technical audiences. • Fluency in English.

🏖️ Benefits

• Every application is reviewed by a member of our team (AI is not used in our recruitment process) • Aim to respond within 48 hours