Director, Strategic Events, Experiences

🕒 August 19

🇺🇸 United States – Remote

💵 $176.5k - $203.5k / year

⏰ Full Time

🔴 Lead

🎪 Events

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Spring Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

📋 Description

• Build the annual events strategy against company, marketing, and revenue priorities • Decide where to invest, pull back, or discontinue event programs; own portfolio, budget, and trade-offs • Own strategy and execution of Tidal, including audience, content, speakers, programming, attendee experience, and commercial goals • Lead Revenue Kickoff, President's Club, and other high-profile company experiences • Build processes and standards for consistently high-quality portfolio execution • Create executive and regional account-based events with sales and customer success • Plan programs around target audiences, outreach, account movement, follow-up, and ROI • Build measurement models for pipeline, account engagement, opportunity progression, executive relationships, customer expansion, and brand visibility • Connect events to the broader GTM motion with sales, BDR, marketing operations, and revenue operations • Own reporting cadence, dashboards, leadership updates, and ROI-driven portfolio decisions • Use AI across audience selection, research, outreach, personalization, planning, analysis, feedback synthesis, and operations • Build repeatable workflows and evaluate emerging event technology and formats • Manage and develop two event marketers • Manage agencies, venues, production partners, sponsors, and vendors; determine in-house versus external work • Deliver pipeline and revenue goals, customer and prospect engagement, attendee satisfaction, budget compliance, and timely follow-up

🎯 Requirements

• 10+ years of experience in B2B events, experiential marketing, or field marketing, including ownership of a complex events portfolio • 3+ years managing people and building autonomous teams • Experience leading large-scale B2B events end to end, including owned conferences or customer summits, major sponsorships, executive experiences, and internal revenue events • Strong commercial instincts connecting events to pipeline, account movement, customer growth, and brand • Experience working with sales, customer success, revenue operations, and marketing around shared GTM priorities • Strong portfolio judgment and ability to weigh competing opportunities and explain investment decisions • High standards for programming, content, production, creative, and attendee experience • Experience owning meaningful budgets and managing agencies, venues, sponsors, vendors, and production partners • Experience building and delivering clear, data-backed executive reporting on program performance and ROI • Hands-on experience using AI, automation, and emerging technology • Fluency with Salesforce and marketing automation platforms • Clear, concise communication and executive presence with senior leaders, customers, prospects, and external partners • Comfort making decisions without perfect information, raising issues early, and bringing recommendations • Willingness to travel and work flexibly around major events when needed

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring • One Medical accounts for you and your dependents • HSA and FSA plans available, with Spring contributing up to $1K for HSAs depending on plan type • Employer-sponsored 401(k) match of up to 2% • Yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents • Paid time off including vacation, sick leave, and company holidays • Parental leave after 6 months tenure: 18 weeks for birthing parents and 16 weeks for non-birthing parents • Access to Noom weight management program • Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses • Access to Wellhub for fitness, mindfulness, nutrition, and sleep • BrightHorizons sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement per year • $200 per year donation matching