Performance Marketer

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April 4

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SpringWorks

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HR Tech

SpringWorks is a technology company dedicated to revolutionizing the HR landscape with its innovative products and platforms. Utilizing blockchain, machine learning, and AI, SpringWorks focuses on enhancing recruitment, onboarding, and employee engagement. The company offers a range of HR solutions such as verified professional profiles, background verification, employee engagement through interactive games, and employee rewards and recognition platforms. Through its use of modern technologies, SpringWorks aims to make the hiring process more efficient and employee experiences more rewarding.

51 - 100 employees

👥 HR Tech

📋 Description

• Develop and execute high-performing paid media campaigns across platforms like Google, LinkedIn, Meta, Bing, YouTube and non-conventional channels like Reddit, Quora for experimentation. • Continuously monitor, analyze, and refine campaign performance based on key metrics to maximize return on investment (ROI). • Monitor and optimize CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and CPL (Cost Per Lead) to ensure cost efficiency. • Implement testing frameworks to optimize landing pages, ad creatives, targeting strategies, and overall conversion rates. • Plan, allocate, and oversee marketing spend and collaborate with stakeholders across marketing and finance to ensure cost effectiveness. • Collaborate across departments to ensure campaign efficiency and manage the entire marketing infrastructure by joining hands with Marketing Operations.

🎯 Requirements

• 3-5 years of hands-on experience in B2B SaaS performance marketing. • Strong understanding of SaaS sales cycles, customer lifetime value (CLV), and demand generation tactics. • Proficiency in running and optimizing multi-channel paid campaigns. • Expertise in using analytics tools to track campaign performance and drive strategic decisions. • Hands-on experience with A/B testing, audience segmentation, and funnel optimization. • Ability to manage budgets effectively while balancing growth and efficiency. • Up-to-date knowledge of digital advertising trends and best practices.

🏖️ Benefits

• Work from anywhere effortlessly with our remote setup perk: Rs. 30,000 for furniture and headphones, plus an annual addition of Rs. 5,000. • We care about your well-being! Our health scheme covers not only your physical health but also your mental and social well-being. • Say hello to endless possibilities with our learning and growth opportunities. • Take a breather and enjoy 30 annual paid leave days. • Let's celebrate! We love company outings and celebrations that bring the team together for unforgettable moments and good vibes. • We'll reimburse your workation trips, turning your travel dreams into reality.