Product Marketing Specialist

🕒 May 21

🌽 Illinois, New York, +2 more states – Remote

🌽 Illinois – Remote 🗽 New York – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $121k - $201k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Sprinklr

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Sprinklr is a leading provider of enterprise software for customer experience management. It offers a unified platform that integrates various digital and social channels to optimize customer engagement and marketing efforts. Key products include Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing, focusing on enhancing customer service, social media interactions, and marketing campaigns. The platform leverages AI technology to provide real-time insights, streamline workflows, and improve productivity. Trusted by some of the world's most valuable brands, Sprinklr aims to deliver consistent and exceptional customer experiences across all touchpoints.

📋 Description

• Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites. • Define how Sprinklr's AI capabilities are positioned as platform-wide differentiators – not just product features. • Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders). • Ensure AI messaging is consistent across all Sprinklr touchpoints – website, sales decks, thought leadership, analyst briefings, and customer communications. • Continuously evolve AI positioning as the market shifts – tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption. • Work closely with the Product Marketing leads for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy. • Identify opportunities where AI creates cross-suite value – e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights. • Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions. • Act as the connective tissue between suite-level PMMs – ensuring AI narrative consistency while respecting each suite's unique positioning. • Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites. • Support GTM strategy for AI-specific launches in coordination with suite PMMs. • Develop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductions. • Build AI-focused sales plays that help field teams lead with AI as a platform differentiator. • Partner with Outbound Product Marketing teams to ensure AI messaging is being effectively communicated and adopted in regional markets. • Build Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content – POVs, whitepapers, blogs, webinar briefs. • Track and analyze the competitive AI landscape – how are industry leaders & competitors positioning their AI capabilities? Where does Sprinklr differentiate? Monitor macro AI trends and proactively adjust Sprinklr's positioning to stay ahead. • Support analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC). • Develop C-level and technical audience-specific content that demonstrates Sprinklr's AI innovation leadership. • Develop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks. • Create L1-L3 AI enablement content – executive-level narratives for C-suite conversations, technical deep dives for AI Architects and platform evaluators. • Own AI-specific website messaging strategy and ensure platform AI capabilities are prominently and compellingly positioned. • Build demo libraries showcasing AI Agents and Copilots in action across Marketing, VoC, and Service scenarios.

🎯 Requirements

• 5 – 8 years of experience in Product Marketing, Technical Marketing, or a closely related role with a strong focus on AI, ML, or AI-native SaaS platforms. • AI background – Deep understanding of modern AI architectures and ability to translate them into market-facing narratives. • B2B SaaS experience – Prior experience marketing enterprise SaaS products, ideally in CX, marketing technology, or AI-powered platforms. • Strong cross-functional collaboration skills – Comfortable working alongside multiple Product Marketing Managers/leads and aligning on shared narratives without formal authority. • Exceptional storytelling skills – Ability to make complex AI concepts accessible and compelling for both technical and business audiences. • Analytical and data-driven – Uses market research, competitive intelligence, and win/loss data to inform positioning decisions. • Proficient in agentic frameworks, with the ability to apply them to automate work and improve team-wide efficiency.

🏖️ Benefits

• Voluntary healthcare coverage in applicable countries. • Paid time off to recharge and spend time with loved ones. • 401k plan with 100% vested company contributions. • Flexible paid time off. • Holidays. • Generous caregiver and parental leaves. • Life and disability insurance. • Health benefits including medical, dental, vision, and prescription drug coverage.