Website and Growth Strategy Manager

🕒 June 24

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Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

☁️ SaaS

🌍 Social Impact

Marketing • SaaS • Social Impact

Sprout Social, Inc. is a leading provider of social media management solutions. The company offers a comprehensive platform that enables businesses to streamline their customer care, enhance community management, and drive marketing efforts across various social media channels. With features like engagement, publishing, analytics, and social listening, Sprout Social helps organizations uncover trends, gather insights, and amplify their brand awareness. Their platform integrates AI and automation to improve efficiencies and personalize customer care. Additionally, Sprout Social offers influencer marketing and employee advocacy tools to enhance social reach. Trusted by over 30,000 brands and recognized for its top-tier software products, Sprout Social caters to enterprises, agencies, and small to medium businesses, providing innovative solutions to maximize the impact of social media strategies.

📋 Description

• Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams. • Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment. • Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization. • Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing. • Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences. • Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.

🎯 Requirements

• 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS. • Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment. • Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift) • Demonstrated ability to influence and align cross-functional stakeholders at multiple levels. • Track record of driving measurable impact across complex, multi-stage funnels.

🏖️ Benefits

• Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. • Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. • 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). • 100% employer-paid Life and Disability insurance for your peace of mind. • A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. • Up to 16 weeks of paid leave for new parents to support you in expanding your family. • A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. • A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. • 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. • Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.