Commercial Marketing Analytics Manager

November 11

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🔴 Lead

📉 Data Analyst

🦅 H1B Visa Sponsor

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S&S Activewear

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B2B • Retail • eCommerce

S&S Activewear is a leading wholesale distributor of activewear and apparel, offering a wide range of products from over 100 top brands including Hanes, adidas, and Oakley. The company is known for its extensive inventory, speedy delivery, and commitment to customer service, fulfilling millions of orders annually. S&S Activewear provides customizable marketing tools and resources to help businesses effectively promote their products.

1001 - 5000 employees

🤝 B2B

🛒 Retail

🛍️ eCommerce

📋 Description

• Develop and implement a scalable, full-funnel marketing measurement framework that aligns with business goals and marketing strategies. • Define and standardize KPIs across brand, demand generation, and retention efforts. • Collaborate with cross-functional teams to support end-to-end campaign planning, from setting objectives and KPIs to post-campaign analysis and insights. • Provide guidance on learning agendas and how to apply insights to future planning cycles. • Work closely with teams across marketing, merchandising, commercial strategy, commercial analytics, and data science to ensure alignment on measurement priorities and data integration. • Support measurement and optimization of e-commerce performance, including traffic, conversion, and digital merchandising effectiveness. • Help integrate digital and offline data sources to enable holistic performance evaluation. • Manage and develop a marketing analytics analyst, providing mentorship, guidance, and support in day-to-day work and long-term career growth. • Guide the analysis of marketing effectiveness across channels and tactics, identifying opportunities to improve ROI and customer engagement.

🎯 Requirements

• 7+ years of experience in marketing analytics, marketing strategy, or related roles. • Strong understanding of full-funnel marketing measurement, including brand, digital, CRM, and e-commerce channels. • Experience developing and implementing measurement frameworks and introducing new analytics capabilities. • Familiarity with MMM, attribution modeling, and incrementality testing. • Excellent communication and collaboration skills, with the ability to influence across functions. • Experience in B2B or hybrid B2B/B2C environments is highly desirable. • Bachelor’s degree in marketing, Business, Economics, or a related field; advanced degree a plus.

🏖️ Benefits

• Remote Available • Professional development opportunities