Lifecycle Marketing Associate

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August 18

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Stride

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Stride enables independent workers to reap the benefits of their independence. Stride simplifies the challenges of being self-employed by helping workers handle the complexities of insurance, finances, and taxes — in one convenient platform. Stride has helped over 4.2 million workers save an estimated $7.2 billion on their taxes and monthly health insurance premiums.

51 - 200 employees

Founded 2014

📋 Description

• Campaign Planning, Execution, and QA; Planning, executing, and QA’ing lifecycle campaigns from start to finish; Developing campaign, audience, and testing strategies aligned with company goals and KPIs; Setting up, QA’ing, and managing lifecycle campaigns across email, push, in-app messages, and SMS; Updating and maintaining a high volume of unique content cards in Stride’s native app; Updating email HTML and templates to meet campaign requirements and copy structure; Building, managing, and updating the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content. • Design & Content Development; Partnering with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma; Developing copy and subject lines that align with brand voice; Creating thorough copy briefs with clear guidelines for copywriters, then managing the copy development, review, and approval process. • Campaign Analysis, Reporting, and Optimization; Tracking, analyzing, and summarizing campaign performance metrics, including open, click, and unsubscribe rates; Analyzing A/B tests, defining learnings, and making recommendations for optimization; Reporting on campaign performance and insights across the organization. • Compliance; Adhering to privacy, internal, and industry guidelines for all communication channels; Ensuring compliance with CAN-SPAM, TCPA, and HIPAA regulations. • Documentation; Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions.

🎯 Requirements

• 3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns. • Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization. • Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters. • Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel. • Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team. • Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail. • Proficiency with Google Sheets, Docs, and Slides. • Familiarity with project or task management tools (e.g., Asana). • Basic graphic design skills (e.g., Canva). • Basic content management system experience (e.g., Squarespace). • Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity. • Experience in startup, e-commerce, and/or insurance environments preferred, but not required.

🏖️ Benefits

• Stock options to participate in Stride’s equity incentive program • Benefits and perks Stride offers to all US-based employees