Senior Marketing Growth Hacker

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November 14

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StudySmarter | Vaia

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Education • SaaS • B2C

StudySmarter | Vaia is an all-in-one learning platform designed to provide students with a comprehensive set of tools and resources to facilitate effective learning. The platform offers a variety of educational content across multiple subjects, including biology, chemistry, languages, and more. It features learning aids such as flashcards, an AI-powered personal assistant, notes, study plans, spaced repetition, and access to practice exams to improve understanding and retention. StudySmarter is user-friendly and accessible via a mobile app on iOS and Android devices, supporting students, apprentices, and educators in improving academic performance. The platform aims to make learning customizable and efficient through its AI capabilities, enabling users to upload and create personalized learning materials.

201 - 500 employees

Founded 2018

📚 Education

☁️ SaaS

👥 B2C

📋 Description

• Turn StudySmarter into a global love brand — you will shape a brand that users truly love • Identify and prioritize the most promising growth levers — data-driven, trend-aware, and results-oriented • Scale user acquisition — via paid ads, SEO, ASO, AI-powered workflows, creators & influencers, content, affiliates, and community activations • Analyze funnels & user behavior — leverage deep insights to optimize LTV:CAC and uncover opportunities • Run rapid experiments — develop hypotheses, build landing pages, test creative iterations, run A/B tests and learn • Drive campaigns from idea to launch — independently execute projects and take cross-functional initiatives from 0 to 1 • Develop reporting & decision frameworks — monitor channel performance, attribution & retention (GA4/Amplitude + AppsFlyer) • Own copy, briefs & creative execution — launch, measure, optimize and iterate campaigns

🎯 Requirements

• At least 4 years of experience in B2C growth marketing, social media, community building and performance marketing • Expert at analyzing funnels, KPIs and LTV:CAC • Creative with content, branding and design, and able to consistently drive engagement • Project manager who independently drives complex initiatives from idea to implementation • Fluent in German & English

🏖️ Benefits

• Full ownership & speed — you’ll truly move things forward • Creative, flexible & trust-based culture in a remote environment • Millions of active users, real data and a product that genuinely helps people • Your work will be visible, measurable & celebrated — you will actively shape the future of a leading European EdTech startup