Marketing Director

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August 9

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Subtotal

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API • eCommerce • Fintech

Subtotal is a platform that enables shoppers to seamlessly link their retail accounts with apps and websites, allowing brands and developers to leverage first-party purchase data. By providing access to digital receipts and shopping trends, Subtotal empowers businesses to personalize customer experiences and enhance growth through actionable insights from customer shopping behavior. The platform supports a first-class developer experience with comprehensive APIs and documentation designed for easy integration and innovation in the commerce landscape.

2 - 10 employees

Founded 2024

🔌 API

🛍️ eCommerce

💳 Fintech

📋 Description

• Subtotal is a fast-growing, seed-stage B2B SaaS startup on a mission to help brands take ownership of the customer experience by engaging shoppers in their largest channel: retail. • We connect shoppers, brands, and retailers through a modern data platform that makes retail purchases visible, actionable, and connected to the rest of the marketing stack. • This is a zero-to-one generalist role for someone who sees the big picture, positioning, and GTM strategy, and who can also execute in the details. • You’ll run point on building brand awareness, growing our pipeline, supporting partnerships, and turning marketing into a measurable engine for growth.

🎯 Requirements

• 4–6+ years in growth or full-stack marketing roles, early-stage SaaS or other zero-to-one environments preferred. Must have experience running programs autonomously and with an informed point of view. • Strong marketing instincts and a perspective on campaign strategy rooted in understanding our ideal customer profiles (ICPs). • Comfort and curiosity when it comes to data: able to measure, analyze, and iterate based on performance. You're fluent in tools like Google Analytics and Posthog, and you see data not just as numbers, but as a source of insight and opportunity. • Experience managing a CRM and marketing automation (HubSpot strongly preferred) • An energy that’s both productive and resourceful. You’ll be writing the playbook while executing on it, and you thrive in situations where the map hasn’t yet been drawn. • Excellent prioritization and project management skills; can move fast and independently, but you also know when to seek input and buy-in. • A bias for action and a desire to make a visible impact at a growing startup

🏖️ Benefits

• Competitive compensation • License to build and ship • 100% remote team • Collaborative, no-ego culture