Field Marketing Specialist

🔥 28 minutes ago

🌐 Ireland, United Kingdom, +1 more countries – Remote

🇮🇪 Ireland – Remote 🇬🇧 United Kingdom – Remote 🇳🇱 Netherlands – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Supermetrics

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

📦 Logistics

💰 Series B on 2020-08

Consulting • Marketing • Logistics

Supermetrics is a data integration platform that streamlines marketing and sales data into a single source of truth. It connects to over 150 platforms, including Facebook Ads, Google Ads, and LinkedIn Ads, and helps businesses collect, transform, and analyze data for better marketing intelligence. Supermetrics provides connectors to popular analytics tools such as Google Sheets, Power BI, and BigQuery, enabling users to make data-driven decisions and optimize their marketing strategies. The company supports data visualization, warehousing, and full-funnel measurement for agencies, large enterprises, and SMBs. It is a cost-effective solution for automating data collection and boosting marketing performance.

📋 Description

• Turn field event strategy into qualified leads and pipeline across global virtual programmes and EMEA in-person events • Represent Supermetrics on-site at EMEA flagship shows and field activations • Act as the first escalation point for on-site issues during assigned events • Support lead delivery and audience lifecycle for the Virtual Hands-On Lab series and wider global virtual events • Own event and virtual-programme campaign builds end to end within agreed budgets • Evaluate event and VHOL performance, deciding what to repeat, cut or scale • Present findings in monthly performance reviews • Partner with Product Marketing, Sales Engineering, Marketing Ops, RevOps and regional Sales • Run booth flow, resolve vendor and staffing issues, and handle partner and sponsor logistics • Build forms, landing pages, emails, lead capture, uploads and tracking in HubSpot • Coordinate setup with Marketing Ops across Jira and the CMS • Manage registration, reminders, attendance and follow-up for virtual events • Diagnose attribution gaps and lead-routing issues with Marketing Ops and RevOps • Use AI tools such as Claude to speed up campaign builds, lead preparation and reporting • Drive assigned EMEA in-person events and own the global virtual-programmes calendar • Share best practices with newer team members and regional colleagues

🎯 Requirements

• 5+ years in B2B event marketing, field marketing or campaign management • Track record of managing live, in-person events • Clear ownership and a commercial focus, measuring success by lead quality and pipeline • Proactive, solution-oriented mindset • Structured execution, turning event plans into timelines with milestones and delivering on time and to agreed standards • Ability to make sound real-time decisions with incomplete information and stay calm under pressure • Working knowledge of HubSpot and UTM tracking frameworks • AI built into daily work, with outputs checked before use and only approved tools used with lead data • Willingness and flexibility to travel frequently across EMEA for in-person events and take on more travel as the region expands

🏖️ Benefits

• Competitive compensation package, including equity • Great work equipment • Home office allowance for those working in our fully remote locations • Health care benefit and leisure time insurance • Annual 1000 euros of personal learning budget • Sports and wellbeing allowance • Benefits may vary depending on location

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