Growth and Demand Generation Manager

🔥 11 hours ago

🌐 India, Pakistan, +4 more countries – Remote

🇮🇳 India – Remote 🇵🇰 Pakistan – Remote 🇵🇭 Philippines – Remote 🇪🇸 Spain – Remote 🇩🇪 Germany – Remote 🇵🇹 Portugal – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sur Global

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Sur Global is a nearshore talent solutions provider that helps companies find and hire top remote professionals from Latin America. Positioning “E-Migration” and nearshoring as the future of work, Sur Global focuses on reducing operating costs and increasing productivity by sourcing sales, engineering, marketing, and customer success talent across countries like Brazil, Mexico and Argentina. They serve businesses looking to scale operations with LATAM remote teams and emphasize measurable ROI from nearshore hiring.

📋 Description

• Build and own the demand generation function from scratch • Establish channels, campaigns, processes, and reporting for consistent sales-qualified pipeline • Own marketing-generated sales-qualified opportunities and a dollar-denominated pipeline target • Generate approximately $1M in qualified opportunity pipeline per quarter within the first 3–6 months • Develop and execute creative, unconventional demand generation campaigns • Convert successful experiments into repeatable, scalable acquisition programs • Execute hands-on across content, webinars, email, paid acquisition, partnerships, and growth initiatives • Build content-led programs using LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats • Own webinars and virtual events from topic selection through post-event conversion • Develop email campaigns, nurture sequences, segmentation, and outbound marketing initiatives • Launch, test, and optimize paid acquisition campaigns • Build and optimize landing pages, messaging, conversion paths, and calls to action • Track and optimize funnel performance, CAC, marketing spend, and pipeline generated • Establish attribution and reporting for campaign and channel performance • Collaborate with leadership and sales on ICP, messaging, growth opportunities, and conversion • Coordinate with external SEO/AEO specialists and contractors • Leverage AI tools to accelerate research, content creation, campaigns, experimentation, and analysis

🎯 Requirements

• Hands-on experience building and owning a demand generation function from scratch • Experience establishing demand generation channels, campaigns, processes, and reporting • Ability to take accountability for marketing-generated sales-qualified opportunities and dollar-denominated pipeline targets • Experience developing creative, unconventional demand generation campaigns • Experience turning successful experiments into repeatable, scalable acquisition programs • Hands-on execution across content, webinars, email, paid acquisition, partnerships, and growth initiatives • Experience using LinkedIn, newsletters, blogs, long-form content, podcasts, and other content formats • Experience owning webinars and virtual events end to end • Experience with email marketing campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives • Experience using HubSpot or comparable platforms • Experience launching, testing, and optimizing Google Ads, LinkedIn Ads, Meta Ads, or other paid acquisition channels • Experience building and optimizing landing pages, campaign messaging, conversion paths, and calls to action using Webflow or similar platforms • Knowledge of funnel metrics including MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and pipeline generated • Experience establishing attribution and reporting • Ability to collaborate with leadership and sales to refine ICP, messaging, and lead-to-opportunity conversion • Experience coordinating with SEO/AEO specialists and contractors • Proficiency leveraging AI tools such as Claude, ChatGPT, or equivalent platforms

🏖️ Benefits

• Location: Fully remote; candidates may be based anywhere • PTO: 15 days • Holidays: Local or US holidays