VP, Marketing

Job not on LinkedIn

🕒 May 14

🇺🇸 United States – Remote

💵 $210k - $250k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Sureify

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💳 Fintech

☁️ SaaS

Fintech • Insurance • SaaS

Sureify is a technology company specializing in digital solutions for the life insurance and annuity industry. Their modular product suite, known as Lifetime, provides configurable applications for policy acquisition, servicing, and engagement, enhancing the interaction between carriers, agents, and clients. By leveraging a comprehensive data and workflow platform, Sureify empowers users with innovative experiences throughout the policy lifecycle, aiming to improve efficiency and customer satisfaction.

📋 Description

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals. • Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning. • Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences. • Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns. • Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI. • Translate company strategy and product direction into compelling market narratives and differentiated positioning. • Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets. • Act as a player-coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution. • Drive cross-functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership. • Lead creative direction for campaigns, content, brand evolution, and market presence. • Establish scalable processes, workflows, and operational rigor within the marketing organization. • Analyze market trends, customer insights, competitive positioning, and campaign performance to continuously refine strategy.

🎯 Requirements

• 12+ years of experience in B2B SaaS marketing, preferably within enterprise software, insurtech, fintech, or regulated industries. • Proven success leading both strategic marketing initiatives and hands-on execution in high-growth environments. • Experience partnering closely with Sales and Account Management organizations to drive measurable business outcomes. • Strong understanding of modern demand generation, account-based marketing, lifecycle marketing, and brand development. • Demonstrated ability to build and scale marketing functions with lean teams and limited resources. • Strong operational mindset with experience managing budgets, forecasting, KPIs, and marketing analytics. • Exceptional communication, storytelling, and presentation skills. • Experience leading creative direction and brand strategy across multiple channels. • Collaborative leadership style with the ability to influence across departments and executive stakeholders. • Familiarity with Salesforce, HubSpot, and modern marketing technology platforms. • Experience in insurance, financial services, or highly regulated industries is a plus.