Growth Marketing Manager

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November 21

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Swing Education

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Education • Marketplace • SaaS

Swing Education is a technology-enabled marketplace that connects substitute teachers with K-12 schools. The platform provides an easy way for school administrators to request substitute teachers from a vetted pool, while offering teachers flexibility in choosing when and where they work. By facilitating this connection, Swing Education helps schools maintain student learning continuity despite teacher absences, thus addressing the ongoing challenges of teacher shortages. The platform benefits both schools, by saving time and resources, and substitute teachers, by allowing them to work on their own terms. Swing Education operates in multiple locations across the United States, including Arizona, California, Illinois, New Jersey, New York, Texas, and Washington, D. C.

51 - 200 employees

Founded 2015

📚 Education

🏪 Marketplace

☁️ SaaS

💰 Series C on 2023-05

📋 Description

• Build and manage integrated multichannel campaigns (email, webpage, one-pagers, thought leadership content, and sales outreach) to drive engagement and support funnel movement across personas (e.g., C&I, HR, SPED, site leaders). • Develop and maintain a full-year campaign calendar including strategic tentpoles, persona-driven messaging themes, product-led initiatives, and regional activation moments. • Partner with Sales and Product Marketing to inform and refine messaging and positioning for different personas, priority regions, and product upgrades. • Use AI tools and Signals (e.g., NationGraph) to identify relevant moments—grants, legislation, meeting minutes, hiring needs, strategic plans—and translate these into campaigns and 1:1 outreach programs. • Develop and maintain evergreen nurture campaigns that help cultivate demand, deepen engagement with qualified prospects, and support sales touchpoints. • Partner with Marketing Ops to build HubSpot workflows that notify sales of new buying signals or high-intent engagements, enabling timely follow-up. • Collaborate with marketing ops to develop and improve scoring models to help sales prioritize outreach. • Support SMB and expansion segments with targeted campaigns that enable account managers to drive incremental revenue based on usage and product needs. • Develop and distribute enablement assets—email templates, messaging frameworks, call scripts, one-pagers, and guidance documents—to support sales execution. • Collaborate with senior leadership to support executive-level campaigns (CEO/Vice President POV content, strategic outreach). • Produce insights reporting, including performance data, buyer-signal trends, and recommendation summaries to improve future campaign execution. • Manage ongoing requests from Marketing, Sales, and Operations partners: campaign execution, tactical support, and asset updates.

🎯 Requirements

• 3–6+ years of experience in lifecycle, growth, product, or demand-gen marketing in B2B environments. • Demonstrated experience building full-funnel campaigns across email, web, landing pages, and nurture paths. • Hunger to leverage AI tools to improve effectiveness, efficiency, and performance. • Strong HubSpot expertise—workflow automation, lead scoring, segmentation, and campaign reporting. • Strong copywriting and content development skills; ability to adapt tone for different personas. • Experience translating product value propositions into targeted messaging and sales enablement assets. • Analytical mindset with comfort interpreting performance metrics, diagnosing funnel friction, and making data-based recommendations. • Ability to partner cross-functionally with sales, product, account management, and marketing ops to execute successful GTM plans. • Commitment to learning, experimentation, and continuous improvement. • Strong project-management skills; comfortable owning timelines and working across multiple priorities.

🏖️ Benefits

• Medical/dental/vision benefits • Flexible Time Off (FTO) • Paid holidays • Parental leave • Stock options • Professional development reimbursement program • Co-working membership reimbursement • Mission-driven work • Fun, collaborative, balanced culture