Enrollment Marketing Strategist

September 18

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Sword Health

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Healthcare Insurance • Artificial Intelligence • Wellness

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

201 - 500 employees

Founded 2015

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

🧘 Wellness

📋 Description

• Partners with client facing teams to leverage insights and test results into optimized campaign plans; • Owns a book of business of key accounts responsible for driving a meaningful percentage of overall company revenue; • Create integrated marketing campaigns leveraging client segmentation across Swords’ ecosystem of products to deliver against enrollment goals for a book of business; • Supervise the execution, monitoring and measurement of marketing campaigns and their success; • Act as the central point of marketing contact both internally as well as externally with the client for collaboration, augmentation and execution of multi-product, multi-channel campaigns delivering a best-in-class experience to our key accounts at the member level; • Ensure campaign execution is flawless, adhering to Swords rigorous standards; • Work cross functionally with growth, content and analytics partners to test, optimize, analyze and inform future campaign iterations; • Compile regular reports of campaign performance and results - sharing them both externally with clients and internally with campaign managers and operations partners to enhance future campaigns; • Improve new campaigns using data and feedback from existing and previous projects; • Partner with content and growth teams to strategize, test and iterate on campaign ideas to optimize existing campaigns, leveraging key learnings to bolster the entire book of business; • Leverage data to drive creative ideation, iteration and refinement of new content to increase member enrollments.

🎯 Requirements

• Owns customer vertical, develops integrated marketing playbooks that scale for entire vertical (Employer and Partner); • You have 8+ years experience in a B2C enrollment marketing role in technology; digital healthcare and/or B2B2C experience is a plus (but not required); • Client facing experience, working collaboratively with key accounts to understand and define solutions for their unique populations; • Proven track record of user growth and engagement/retention; • Experience managing both internal and external cross functional partners to tight deadlines to ensure on time execution; • Strategic mindset combined with ability to execute effectively; • Multi-dimensional with an ability to navigate conversations across a myriad of audiences including analytics, growth, content and client facing; • Creative/strategic thinker - constantly pushing boundaries and looking for new ways to open enrollment opportunities; • Data driven, with a strong knack for leveraging insights to inform and optimize campaigns; • A member-centric and growth-mindset with an ability to empathize with our patients and their challenges; • Ability to plan, organize, prioritize and execute multiple activities/projects simultaneously; • Ability to manage and report out topline/executive updates while getting one's hands dirty on day-to-day activities; • Collaborative with team members within & across US/international cities; • Experience and desire to work in a fast-moving high growth environment. • Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.

🏖️ Benefits

• Comprehensive health, dental and vision insurance* • Life and AD&D Insurance* • Financial advisory services* • Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)* • Health Savings Account* • Equity shares* • Discretionary PTO plan* • Parental leave* • 401(k) • Flexible working hours • Remote-first company • Paid company holidays • Free digital therapist for you and your family • *Eligibility: Full-time employees regularly working 25+ hours per week