AVP, Campaign Operations

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2 days ago

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Synchrony

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Banking • Finance • Fintech

Synchrony is a financial services company that provides a variety of financing solutions for everyday purchases. They offer specialized healthcare financing through their CareCredit product, along with online savings and business financing options. Synchrony Bank serves as their banking division, enabling customers to manage their retail and healthcare financing needs efficiently.

10,000+ employees

🏦 Banking

💸 Finance

💳 Fintech

📋 Description

• Analyze current campaign workflows to identify gaps and opportunities for AI-driven automation and transformation • Lead quality assurance efforts to ensure robust and compliant processes before implementation • Drive the design and rollout of digitally enabled consumer-first campaigns powered by generative and agentic AI • Embed QA best practices to maintain data integrity, compliance, and seamless execution • Develop reusable templates, playbooks, and frameworks incorporating AI for targeted segmentation and journey orchestration • Integrate QA protocols to ensure scalability, consistency, and reduced operational risk • Guide the team in researching and piloting emerging AI tools to enhance campaign operations • Lead hackathons and innovation forums to generate creative AI use cases while promoting quality standards • Lead discussions with Responsible AI Working Group and transformation teams to evaluate AI opportunities within campaign operations • Advocate for alignment with ethical, governance, and QA frameworks • Champion the adoption of modern AI techniques and agile marketing practices to continuously transform campaign operations • Mentor and upskill the team on AI capabilities, consumer journey design, platform usage, and quality assurance.

🎯 Requirements

• Bachelor's Degree with 4+ years of IT experience or, in lieu of a degree, minimum of 6+ years of Marketing experience in financial domain • 4+ years of experience in digital marketing, campaign operations with good knowledge of AI tools – preferably within financial services • At least 1 year of experience in campaign operations, digital marketing – preferably within financial services • Experience with platforms like Microsoft Bot Framework, or Rasa for integrating conversational AI into marketing engagement • Good knowledge of AI tools with experience 3 years • Proficiency in AI and automation tools including AWS Bedrock, GitHub Copilot, GPT models, and workflow automation platforms like n8n • Basic proficiency in Python, JavaScript, or similar languages to customize AI tools, develop automation scripts, or partner effectively with technical teams • Awareness of ML lifecycle concepts, model evaluation, and monitoring, enabling better collaboration with analytics or data science teams • Strong data analytics skills using SAS, SQL, Excel, Tableau, or similar tools • Deep understanding and application of Gen AI and agentic AI capabilities for content generation, campaign orchestration, automation, and predictive analytics.

🏖️ Benefits

• Flexibility and Choice for all employees • Best-in-class employee benefits • Career advancement and upskilling opportunities