Principal Growth Marketing Manager

October 15

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Tactiq

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Artificial Intelligence • Productivity • SaaS

Tactiq is an AI-powered tool that provides live transcriptions and insightful AI summaries for virtual meetings on platforms like Zoom, Google Meet, and Microsoft Teams. The tool functions via a Chrome extension, offering features such as speaker-specific transcriptions, meeting summaries, and actionable insights without recording meeting audio. Tactiq also integrates with OpenAI to enhance user experience with custom AI prompts for follow-up actions. With SOC-2 Type II compliance, Tactiq ensures secure handling of meeting data, providing solutions for various roles and meeting types to improve productivity and efficiency.

2 - 10 employees

🤖 Artificial Intelligence

⚡ Productivity

☁️ SaaS

📋 Description

• Own paid channels: Google Ads, paid social, display, retargeting, and any new performance channels • Drive efficient CAC while scaling volume, optimize for LTV:CAC ratios • Run disciplined experiments to improve conversion rates across the funnel • Build and scale organic channels: SEO, content marketing, distribution • Create distribution strategies that drive compounding, sustainable growth • Identify and test new organic channels before competitors • Own attribution and performance analytics, understand what actually drives efficient growth at every stage • Design measurement frameworks that connect marketing spend to activation, retention, and revenue • Run attribution analysis and incrementality testing to optimize channel mix and budget allocation • Build frameworks and processes that the team can leverage • Bridge marketing strategy with product-led growth execution

🎯 Requirements

• Have 8+ years in growth marketing, with at least 3+ years in B2B SaaS PLG companies managing significant marketing budgets • Possess deep performance marketing expertise. You've scaled paid channels efficiently, optimized for LTV:CAC, and know how to balance growth with unit economics • Have experience building organic growth channels (SEO, content, partnerships) that create compounding returns • Are highly analytical: you work with data tools (SQL, Python, or similar), build your own dashboards, and make decisions from data, not opinions • Understand PLG funnels and how acquisition connects to activation, retention, and monetization • Can use AI tools to accelerate testing, content creation, and campaign optimization • Have the ability to navigate and execute amidst ambiguity, finding simple, elegant solutions to complex acquisition problems • Have a track record of scaling acquisition at PLG companies while maintaining or improving efficiency metrics • Know your growth frameworks and can apply them with discipline • Think creatively about new channels and distribution strategies before they become saturated • Have a builder mindset: you run campaigns, analyze results, iterate fast, and own outcomes • Stay hands-on with emerging trends in performance marketing, AI-powered marketing, and PLG acquisition • Bonus Points: • - You've scaled marketing at a high-growth PLG company • - You have experience with Chrome Web Store / browser extension marketing

🏖️ Benefits

• Leverage: Small AI-enabled team = 10x the impact of a traditional growth marketing role • Ownership: You'll own all acquisition channels end-to-end. No bureaucracy, no politics. • Scale: 1M+ users, pure PLG, bottom-up motion. This is PLG at its best. • Learning: Work directly with founders who obsess over data, experimentation, and exceptional execution. • Impact: Every campaign you run, every channel you build, every optimization you ship—it matters immediately. • Modern Tooling: Google Ads, Mixpanel, Intercom, Miro, Notion, Claude, and whatever else you need. • Flexibility: Remote-friendly, autonomy-first culture. We trust you to do your best work.