User Acquisition Creative Strategist

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July 9

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Tala

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Fintech • Artificial Intelligence • B2C

Tala is a fintech company that aims to break down financial barriers for individuals across Kenya, Mexico, the Philippines, and India through its innovative money app. The company provides a suite of financial services, including credit, payments, savings, and transfers, to empower their customers. Leveraging advanced artificial intelligence and machine learning technologies, Tala offers personalized financial experiences and creates digital financial identities for users who have been underserved by traditional finance institutions. With a focus on real-time money management, Tala's app simplifies access to instant credit and other financial services for millions, enhancing users' economic power and quality of life.

501 - 1000 employees

Founded 2011

💳 Fintech

🤖 Artificial Intelligence

👥 B2C

📋 Description

•Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. •With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. •Tala has been named by the Fortune Impact 20 list, CNBC’s Disruptor 50 five years in a row, CNBC’s World's Top Fintech Company, Forbes’ Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award. •We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission. •By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. •Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. •Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India. •Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you! •We’re seeking an innovative Creative Strategist, who will develop impactful creatives to drive global customer growth. •Your key goals will be to scale performance marketing spend with high efficiency and shape Tala’s positioning in the FinTech category. •You will collaborate with cross-functional teams to deliver on paid user acquisition and ASO goals. •This role requires a strong understanding of user acquisition and ASO creative metrics, a passion for working with creatives and strong project management skills.

🎯 Requirements

•5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team. •Proven track record of developing and executing creatives that tie to successful performance marketing results. •Strong understanding of marketing principles, brand strategy, and consumer behavior. •Excellent communication, presentation, and interpersonal skills. •Proficiency in creative research tools, project management tools (e.g. Jira) and marketing analytics platforms (e.g. Google Analytics, Adjust, Looker, Excel).