Paid Media Specialist I

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September 29

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ISACA

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Cybersecurity • Education • B2B

ISACA is a global association that focuses on empowering individuals and organizations to achieve business excellence through up-to-date education, training, and certification in cybersecurity, governance, and risk management. They offer various resources, professional development programs, and advocacy efforts to support professionals in the technology domain.

201 - 500 employees

Founded 1969

🔒 Cybersecurity

📚 Education

🤝 B2B

📋 Description

• Manage and execute paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, YouTube, etc.), ensuring alignment with business goals and KPIs • Set up, monitor, and optimize campaigns including targeting, bidding, ad copy, creatives, and landing pages to drive conversions and maximize ROI • Conduct keyword research and competitive analysis to refine targeting strategies and optimize paid search campaigns • Create, manage, and optimize social media advertising campaigns ensuring ad copy, creatives, and targeting are aligned with marketing objectives • Regularly monitor and analyze campaign performance data (impressions, clicks, CTR, CPC, CPA, ROAS) to identify trends and opportunities for scaling • Continuously optimize campaigns by adjusting bids, refining targeting, and conducting A/B tests on ad creatives, copy, and landing pages • Help manage paid media budgets and forecast campaign budgets based on goals and historical performance • Use Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on campaign success • Collaborate with creative teams to develop ad copy, visuals, and landing pages optimized for conversions • Coordinate with data and analytics team to implement UTM tracking and ensure accuracy of performance reporting

🎯 Requirements

• Field of Study: Marketing, Business, Communications, or related field (or equivalent work experience) • Minimum Years of Experience Required: 1-3 years • Experience with campaign management tools (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager) • Strong knowledge of digital marketing concepts such as PPC, social media advertising, and remarketing/retargeting • Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking • Experience with A/B testing, ad copy optimization, and conversion rate optimization (CRO) • Proficiency in setting up and optimizing paid search and social media advertising campaigns • Experience with programmatic ad buying, ABM platforms, Google Analytics 4, budget tracking (preferred) • Strong analytical skills and ability to interpret data to make data-driven decisions • Ability to manage and prioritize multiple campaigns, deadlines, and projects • Excellent attention to detail and strong communication skills • Self-motivated and results-driven; creative problem solver • Travel Requirements: <5% domestic travel may be required.