Paid Social Manager

Job not on LinkedIn

October 31

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Talent Sam

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Recruitment • HR Tech • B2B

Talent Sam is a company that specializes in recruitment and HR services, focusing on providing highly-skilled, English-speaking talent from South Africa. They streamline the hiring process by vetting and sourcing candidates, handling employment contracts, and managing payroll, taxes, and compliance. Talent Sam acts as the employer of record, making international hiring simple and cost-effective. They cater to a variety of industries, including ecommerce, startups, marketing, sales, finance, and healthcare, ensuring fast turnaround and comprehensive management for their clients.

11 - 50 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

📋 Description

• Own the end-to-end paid media execution across Meta ads and TikTok ads. • Develop and implement paid social strategies that maximize results through advanced targeting and bid strategies, A/B testing, audience segmentation and rigorous optimization techniques. • Monitor, analyze and optimize campaign performance to meet and exceed KPIs such as ROAS, CPA, sales, orders, revenue, and leads. • Design and analyze A/B tests for audiences, placements and campaign structure that reveal insights, not just data points. • Conduct detailed analysis to identify opportunities that directly impact sales volume and conversion rates. • Manage campaign budgets and pacing across platforms to maximize efficiency within significant spend levels ($100K–$2M+ annual spend).

🎯 Requirements

• 5–7 years building multi-channel paid media success with strong focus on paid social. • 3–4 years of hands-on-keyboard, in-platform execution experience. • Proven track record managing significant advertising budgets ($1M+ annually) with measurable impact. • Agency experience where collaboration with media/creative teams, account leadership and client success were priorities. • Bachelor's degree in Marketing, Communications, or related field. • Expert-level proficiency across Meta ads and TikTok ads. • Advanced knowledge of campaign optimization, audience targeting, and bidding strategies. • Experience with Google Analytics 4, Google Tag Manager, and Looker and conversion tracking implementation. • Data analysis skills that transform campaign insights into actionable optimizations.

🏖️ Benefits

• Professional development opportunities