Director of Product Marketing

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October 31

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Talkiatry

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Healthcare Insurance • Telecommunications • Wellness

Talkiatry is a virtual mental health care provider offering online psychiatry services. It specializes in the diagnosis and treatment of various mental health conditions including anxiety, ADHD, bipolar disorder, depression, OCD, PTSD, and more. With a large team of expert psychiatrists, Talkiatry provides virtual visits that are covered by insurance, making mental health care more accessible. Patients can complete an online assessment to connect with a psychiatrist and receive personalized treatment plans, which may include medication and supportive therapy. Talkiatry aims to ease access to mental health care through flexible scheduling and personalized care, supporting over 175,000 people to date.

501 - 1000 employees

⚕️ Healthcare Insurance

📡 Telecommunications

🧘 Wellness

📋 Description

• Own the marketing strategy for Talkiatry’s referrals business: Define the roadmap, target segments, and success metrics for all marketing initiatives for the growth channel. • Develop Partner and Market Positioning: Lead insight-driven messaging and positioning efforts that differentiate Talkiatry to health systems and referring clinicians. • Lead Go-to-Market Execution: Develop and execute multi-channel marketing plans that support new partnership rollouts, product launches, and campaigns aimed at driving referral volume and partner engagement. • Partner with Cross-Functional Teams: Collaborate with partnerships, account management, marketing, and creative teams on GTM playbooks to scale new partner onboarding. • Optimize Performance: Track and analyze KPIs such as product adoption, patient visit conversion rate, and referral funnel metrics. • Enable Partner Success: Create scalable marketing tools, onboarding resources, and communications that empower partnerships and account management teams to drive growth. • Evaluate and manage external agencies and vendors: Scale Talkiatry’s in-house capabilities with external expertise to increase GTM velocity. You’ll source, assess, and manage 3rd-party partners to help conduct foundational research.

🎯 Requirements

• 8–10+ years of experience in product marketing, partner marketing, or demand generation, with at least 3+ years in a leadership role. • Proven track record driving growth through partnerships, ideally in healthcare, SaaS, or a B2B2C model. • Deep expertise in go-to-market strategy, messaging, and campaign execution—from strategic planning to on-the-ground delivery. • Strong leadership and cross-functional collaboration skills, with experience influencing across marketing, product, sales, and operations. • Experience evaluating and managing external research vendors and agencies • Analytical mindset and experience managing marketing performance metrics tied to revenue and pipeline. • Excellent storytelling and communication skills; ability to articulate complex ideas simply and persuasively. • A passion for expanding access to high-quality mental healthcare.

🏖️ Benefits

• Excellent benefits: medical, dental, vision, effective day 1 of employment • 401K with match • Generous PTO plus paid holidays • Paid parental leave