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Marketing Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏳ Contract/Temporary

🟡 Mid-level

đźź  Senior

⚙️ Marketing Operations

đź‘» Ghost score 15%

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Logo of Tangible

Tangible

11 - 50 employees

Founded 2023

đź’Ľ Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Tangible is a London-based financial technology company and secondary markets platform that provides liquidity solutions and advisory for institutional investors. It operates auction and liquidity hub products for closed-end and semi-liquid funds, serving limited partners (LPs), general partners (GPs), wealth managers and secondary liquidity providers. Tangible offers a tech suite and strategic/financial advisory for secondary transactions and works with regulated broker partners to facilitate securities offers.

đź“‹ Description

• Own and manage Tangible's HubSpot marketing operations architecture • Build, maintain and optimise HubSpot workflows, properties, lists, segmentation, campaigns and automation • Ensure HubSpot captures and connects engagement data across marketing channels • Develop processes for tracking contact engagement across email, website activity, content consumption, campaigns and other touchpoints • Maintain data quality, contact lifecycle processes and marketing database integrity • Identify improvements to HubSpot's support for Marketing and Sales • Build and refine contact engagement scoring based on behavioural signals • Develop scoring models to identify increased contact engagement and intent • Use scoring to help Sales prioritise contacts and determine who should be contacted sooner • Communicate engagement signals and changes in contact behaviour to Sales • Design, build and manage segmented nurture programmes and automated journeys in HubSpot • Test and optimise subject lines, messaging, timing, segmentation and calls to action • Manage messaging, sequencing and logic behind automated campaigns • Work with Sales on outreach messaging, follow-ups, campaign assets and enablement materials • Use engagement data and audience behaviour to inform messaging and personalise outreach • Integrate content assets, reports, newsletters and other marketing activity into HubSpot • Ensure content engagement is tracked at the contact level and incorporated into segmentation and scoring • Build reporting on contact engagement, campaign performance, nurture activity and sales signals • Provide leadership and Sales with actionable insight • Identify behavioural patterns to inform marketing and sales activity • Measure and improve nurture programmes, scoring models and marketing campaigns • Align marketing operations with commercial priorities and partner with Sales • Act as the internal owner and subject-matter expert for HubSpot marketing operations

🎯 Requirements

• 3–6 years' experience in marketing operations, marketing automation, CRM, lifecycle marketing or a closely related B2B marketing role • Strong hands-on experience implementing and managing HubSpot architecture (must-have) • Demonstrable experience building and managing HubSpot workflows, properties, lists, segmentation, campaigns and automation • Experience designing and managing engagement or behavioural scoring models • Strong understanding of using behavioural signals to prioritise contacts and improve Sales engagement • Experience building and optimising nurture campaigns and automated customer/prospect journeys • Comfortable working across Marketing and Sales and translating commercial requirements into practical marketing-operations solutions • Strong understanding of contact data, segmentation, lifecycle management and CRM hygiene • Able to analyse engagement data and turn it into clear, actionable recommendations • Strong copywriting and messaging skills, particularly for B2B audiences and nurture campaigns • Commercially minded, with an understanding that marketing operations should help Sales have better conversations with the right people • Highly organised, analytical and detail-oriented • Comfortable owning the function independently and building processes from the ground up • Experience in private markets, PE/VC, financial services or another complex B2B environment is preferred

🏖️ Benefits

• Remote work arrangement • Contract position • Opportunity to build the marketing operations function with significant ownership • Ownership over marketing operations systems, processes and programmes • Work closely with leadership and Sales • Opportunity to work at a fast-growing, tech-driven private-markets platform

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