Account Based Marketing Manager

July 24

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

💵 $123.6k - $185.4k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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TE Connectivity

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Aerospace • Energy • Automotive

TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology and more. With customers in over 140 countries across 20 industries, you can touch billions of lives and ignite a transformative spark through your work.

10,000+ employees

🚀 Aerospace

⚡ Energy

💰 Post-IPO Debt on 2023-01

📋 Description

• Develop ABM strategies and plans to drive awareness and engagement within target markets, delivering a superior user experience to key customers. • Design & implement tailored campaigns (email, social, content, paid ads) for targeted accounts. • Develop account-specific playbooks and messaging frameworks aligned with buyer journeys. • Partner with cross-functional (Sales, PM, Engineering) teams to ensure alignment between ABM/digital efforts and sales goals • Deliver ABM insights actionable for online & offline customer interactions based on an in-depth understanding of business and customer needs. • Manage the website experience relevant to target customers and identify opportunities to enhance navigation and personalization for these customers. • Optimize workflows and tools (e.g., CRM integrations, automation platforms) to streamline account-based marketing (ABM) processes and enhance overall efficiency. • Stay ahead of ABM trends and emerging technologies, such as AI-driven personalization and predictive analytics. • Make recommendations on digital and account-based marketing (ABM) capabilities to enable the business unit to deliver an optimized and personalized customer experience across all channels.

🎯 Requirements

• A bachelor’s degree is required in Marketing or a related field • 8+ years of experience in digital marketing, including at least 3 years of experience in Account-Based Marketing (ABM) within the B2B/SaaS, technology, or infrastructure industries (preferably in AI, cloud, data center companies, or ABM environments). • Experience with the whole process of an ABM/digital program from strategy, planning, execution, monitoring, measurement, and optimization • Proficient in ABM platforms, CRM systems, data analysis (Adobe Analytics, Google Analytics), content publishing (AEM), and search and social media (Google Ads, LinkedIn, YouTube, Facebook, etc.). • Proficient in MS Office. • Self-driven candidate who anticipates challenges, identifies opportunities for improvement, and initiates cross-functional partnerships to achieve goals without direct oversight. • Strong data-driven decision-making mindset, with expertise in understanding enterprise buyer cycles, account scoring, and lead nurturing. • Clear storyteller able to translate data into actionable recommendations for cross-functional teams. • Strong project management skills • Good understanding of B2B customer journey, with a customer-centric mindset • Excellent interpersonal, organizational, and leadership skills • Experience with website design, ABM/Personalized experience preferred • Implementing digital media strategies and tactics, building brand loyalty throughout multiple social networks, and ensuring that strategies are in line with appropriate targets, timelines, and techniques. • Researching marketplace competitiveness, anticipating trends within the social media platform, and identifying business opportunities through systematic analysis. • Integrating social media campaigns into marketing initiatives and communication programs through external cooperation with local vendors. • Evaluates new technologies and uses findings to shape media strategies

🏖️ Benefits

• A comprehensive benefits package including health insurance • 401(k) • disability • life insurance • employee stock purchase plan • paid time off • voluntary benefits