Brand Marketing Manager

🕒 April 15

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 55%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Team17 Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1990

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

Team17 Digital is a pioneering video game developer and publisher known for delivering a diverse range of indie games that cater to audiences around the world. With over 34 years in the industry, Team17 has released more than 137 games and partnered with over 70 developers to bring innovative gaming experiences to life. Their portfolio includes a variety of genres such as chaotic multiplayer games, gripping first-person shooters, and charming life simulation games. Team17 continues to support indie developers by providing opportunities to pitch and publish their games, maintaining a reputation for creative and beloved gaming experiences.

📋 Description

• Develop deep knowledge of target player audiences through research and insights • Build and manage brand strategy for each product, including positioning, brand framework, tone of voice and visual identity • Identify and articulate product truth, USPs and product positioning • Use brand, player and market insights to help developers tune games for greatest impact • Act as internal champion for assigned brands • Develop go-to-market strategies from pre-launch awareness through launch and live operations • Build integrated campaign plans across social media, influencer, PR, community, lifecycle and paid media • Lead campaign kick-off meetings and align stakeholders on objectives, messaging and timing • Drive marketing asset briefing, creation and approval with internal creative teams and external agencies • Manage marketing budgets, track spend and deploy resources effectively • Monitor and report campaign performance against KPIs and optimise activity • Partner with Community Managers to represent and engage player communities • Work with Producers and development teams to understand product features, milestones and qualities • Build relationships with external game developers and represent Team17’s publishing values • Liaise with sales, marketing and release management teams • Communicate progress, surface risks and influence decisions using data-supported arguments • Lead or commission market intelligence and player insight initiatives • Conduct competitive analysis and monitor market trends and rival titles • Drive post-campaign retrospectives and apply learnings to future planning

🎯 Requirements

• An experienced brand marketing background; understanding of brand strategy, building brand frameworks from scratch, and translating brand thinking into effective execution • Demonstrable experience developing and executing go-to-market campaigns across multiple marketing disciplines and channels, from early planning through post-launch analysis • Experience in the games industry, whether from a publisher, developer or specialist agency • Deep personal passion for games and genuine knowledge of the gaming landscape • Track record of managing multiple projects and priorities simultaneously, delivering high-quality work under pressure and to deadlines • Strategic thinking with creative instincts, moving between big-picture brand vision and granular campaign execution • Exceptional written and verbal communication skills • Strong stakeholder management and influencing skills • Analytical mindset; comfortable with performance data and interpreting results to inform decisions • Collaborative, team-first approach • Experience working directly with external development studios or managing publisher-developer relationships (bonus) • Familiarity with player research methodologies and insight tools (bonus) • Experience managing creative agency and production relationships (bonus)