Performance Marketing Manager

🔥 53 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Team17 Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1990

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

Team17 Digital is a pioneering video game developer and publisher known for delivering a diverse range of indie games that cater to audiences around the world. With over 34 years in the industry, Team17 has released more than 137 games and partnered with over 70 developers to bring innovative gaming experiences to life. Their portfolio includes a variety of genres such as chaotic multiplayer games, gripping first-person shooters, and charming life simulation games. Team17 continues to support indie developers by providing opportunities to pitch and publish their games, maintaining a reputation for creative and beloved gaming experiences.

📋 Description

• Drive player acquisition and retention across the Team17 portfolio • Plan, execute and optimise multi-channel performance marketing campaigns • Work closely with Brand Managers to understand game strategies and objectives • Own campaign development, delivery and optimisation to drive customer acquisition, revenue growth and marketing efficiency • Partner with Creative Services to brief and align assets to channel and audience needs • Define campaigns across paid media channels using title objectives, target audiences, competitor analysis, budgets, ROI projections, channels and platform requirements • Set up, execute and check campaigns delivered through agencies and partners • Optimise campaigns and player journeys, including landing-page UX, using performance metrics and best practices • Brief, negotiate, manage and supervise endemic campaigns with partners including IGN, Future, Twitch and Discord • Manage store campaigns with PlayStation NetAds and Xbox • Lead email marketing strategy, planning, creative, segmentation, execution, optimisation and reporting • Translate paid media, analytics and store data into insights, recommendations and benchmarks • Provide performance-led creative briefs and guide creative partners on video and static ad assets • Partner with Legal and relevant teams on advertising, tracking, cookies, CRM, privacy and compliance • Develop comprehensive reporting for internal teams and external studios, connecting campaign data, analytics and commercial performance

🎯 Requirements

• Hands-on experience running PC and console campaigns across Meta, Google, Reddit, TikTok, X, Snapchat and Amazon; mobile experience is a bonus • Strong knowledge of PC/console games marketing, including endemic media, platforms/stores and sector attribution challenges • Advanced campaign optimisation and performance analysis skills • Strong experience with GA4, Google Tag Manager, event mapping/tagging and digital analytics; Adobe Analytics desirable • Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp • Strong understanding of attribution approaches and tools • Understanding of performance creative best practice across video and static assets • Ability to combine media, analytics and store data to build benchmarks • Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies and CRM • Mobile advertising, MMP and mobile network experience within gaming is desirable but not mandatory • Project management skills and ability to manage competing priorities • Relationship and stakeholder management across internal and external partners • Analytical and commercial approach, with ability to turn data into recommendations • Comfortable making informed assumptions, testing hypotheses and working with incomplete data • Clear communication and ability to brief partners effectively • Adaptable across different games, audiences, budgets and campaign objectives • Negotiation skills in the media space • Strong knowledge of the games market and trends