Web & CRM Marketing Manager

🔥 53 minutes ago

🇬🇧 United Kingdom – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Team17 Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1990

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

Team17 Digital is a pioneering video game developer and publisher known for delivering a diverse range of indie games that cater to audiences around the world. With over 34 years in the industry, Team17 has released more than 137 games and partnered with over 70 developers to bring innovative gaming experiences to life. Their portfolio includes a variety of genres such as chaotic multiplayer games, gripping first-person shooters, and charming life simulation games. Team17 continues to support indie developers by providing opportunities to pitch and publish their games, maintaining a reputation for creative and beloved gaming experiences.

📋 Description

• Support player acquisition and engagement through owned Team17 channels, including web and email • Collaborate with Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support go-to-market strategies for games • Own Team17 web, email and database activities • Lead web planning and execution, including web updates, CMS management and UX optimisation • Lead email marketing strategy, campaign planning, creative, segmentation, execution, optimisation and reporting • Manage and optimise CRM workflows to enhance player lifecycle engagement and retention • Define and deliver digital marketing campaigns across owned channels in line with title objectives, target audiences and budgets • Set up and execute launches, including hands-on management and checking of campaigns delivered through owned channels or partners • Partner with the Performance team to share learnings and optimise campaigns, web pages and creative • Turn channel KPIs into actionable insights and recommendations to improve marketing ROI • Provide clear and timely creative briefs incorporating best practice • Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activities meet GDPR and data privacy regulations

🎯 Requirements

• Hands-on web experience, leading web campaigns and managing the CMS and analytics • HubSpot or similar experience required • Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp • Strong understanding of CRM principles, systems, and customer segmentation strategies • Experience with HubSpot or similar platforms delivering web, CMS, CRM and hosting solutions • GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus • Passion for video games and understanding of gaming communities is desirable • Understanding of creative best practice across web and email assets • Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing • Project management skills and ability to manage competing priorities • Relationship and stakeholder management across internal and external partners; games studios experience a bonus • Analytical and commercial, with the ability to turn data into recommendations • Clear communication skills, able to brief partners effectively and champion the function