Email Marketing Specialist

2 days ago

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TechnologyAdvice

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B2B • eCommerce • Media

TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.

201 - 500 employees

🤝 B2B

🛍️ eCommerce

📱 Media

📋 Description

• Own the execution and optimization of 30+ email newsletters per week, ensuring high-quality content and delivery. • Develop email marketing strategies that drive audience engagement, retention, and revenue growth. • Create compelling email content, including copywriting, layout design, and visual selection, to maximize open and click-through rates. • Analyze and interpret email performance data, identifying trends and actionable insights to improve overall campaign effectiveness. • Conduct A/B testing on subject lines, content variations, CTAs, and layouts to refine engagement strategies. • Design and manage automated email workflows, such as welcome series, nurture campaigns, re-engagement, and win-back programs. • Implement best practices for email deliverability, segmentation, and personalization to increase audience relevance and engagement. • Regularly audit and clean email lists to maintain high deliverability and reduce churn. • Collaborate cross-functionally with content, product, and sales teams to align email strategies with business goals. • Manage sponsorship placements within newsletters, optimizing ad performance and increasing revenue.

🎯 Requirements

• Bachelor’s degree or equivalent work experience • 1-3 years of hands-on email marketing experience • Strong proficiency in English, both written and spoken • Self-starter who can work independently, manage multiple projects, and meet deadline • Organized, detail-oriented, and results-driven with a sense of urgency • Experience deploying email newsletters and managing an active subscriber base • Solid understanding of lead generation and digital advertising services • Knowledge of audience segmentation and targeting strategies • Experience using enterprise email platforms or marketing automation tools • Skilled in writing compelling email copy and curating brand-appropriate content • Must have a working laptop/pc and internet and back-up connection • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

🏖️ Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives. • Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays. • Remote-First Culture: Work from the comfort of your home. • Paid Time Off: Enjoy 14 days of annual paid time off, plus all regular Philippine government-declared holidays to unwind and recharge. Plus 5 additional days after 1 year. • Comprehensive Coverage: Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF. • Healthcare: Healthcare reimbursement to help ensure you are covered. • De Minimis Allowance: Enjoy a monthly rice subsidy, following government guidelines. • Wellness Perks: Access the Headspace app to support your well-being. • Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.