Marketing Strategy and Operations Lead

Job not on LinkedIn

September 6

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Tenchi Security

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Cybersecurity • Compliance • Enterprise

Tenchi Security is a cybersecurity company that specializes in third-party cyber risk management. Their unique solution, Zanshin, systematically reduces third and nth-party cyber risks by enhancing security postures through continuous monitoring and proactive remediation efforts. Recognized as a LinkedIn Top Startup in 2024, Tenchi Security focuses on building not just compliance but meaningful partnerships in cybersecurity, enabling both enterprises and their third-party vendors to collaboratively manage and mitigate risks.

51 - 200 employees

Founded 2019

🔒 Cybersecurity

📋 Compliance

🏢 Enterprise

💰 $3.3M Seed Round on 2021-10

📋 Description

• Develop tools, materials, videos, demos, and workflows that improve conversion and support ARR growth. • Partner with Sales, Product, Customer Success, and Executive Leadership to ensure alignment and impact. • Build dashboards and reports on ROI, lead conversion, CAC, channel engagement, and other KPIs. • Translate campaign, event, and market data into prioritized strategic decisions. • Manage integrated initiatives connecting awareness, events, content, and sales. • Conduct market intelligence: analyze competitors, trends, and customer behavior. • Support Sales and Customer Success with enablement materials. • Define and continuously refine Go-to-Market strategy: messaging, positioning, datasheets, sales decks, battlecards, and digital assets. • Align Product and Sales with market needs, messaging, and pipeline. • Plan and execute digital campaigns and ABM initiatives to generate qualified leads. • Create and manage content (blog posts, whitepapers, videos, demos, podcasts) focused on product, TPCRM trends, and use cases. • Plan and execute participation in key events (owned and third-party), ensuring brand impact and lead generation. • Track pipeline metrics, campaign ROI, conversion funnel, and ARR impact, generating reports to support decision-making.

🎯 Requirements

• Education: Business Administration, Economics, Engineering, Marketing, or related fields. • Experience in B2B / SaaS / Enterprise companies. • Tools: CRM, Google Analytics, BI tools (e.g., Looker). • Experience in product marketing, demand generation, and digital campaigns. • Experience with goal-setting frameworks: OKRs, KPIs, Growth Metrics. • Familiarity with Revenue Marketing, ABM, and Go-to-Market practices. • Advanced English (Spanish a plus).