Head of Lifecycle Marketing

Job not on LinkedIn

🕒 March 10

🇺🇸 United States – Remote

💵 $154k - $220k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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TextNow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

📡 Telecommunications

Telecommunications

TextNow is a revolutionary phone service provider offering free and flexible phone services. It provides users with unlimited talk and text, as well as essential data, all on the nation's largest 5G network through a convenient app. With TextNow, users can get a free phone number or transfer their existing number and take advantage of nationwide coverage. Moreover, TextNow offers customizable data plans that can be chosen based on specific needs. The service is supported by advertising partnerships, making it possible for users to enjoy these offerings at no cost. TextNow serves as an accessible alternative to conventional mobile service providers and other programs like the Affordable Connectivity Program (ACP).

📋 Description

• Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value • Define and execute a lifecycle roadmap aligned to company and marketing OKRs • Translate customer insights and behavioral data into measurable programs that drive long term value • Partner cross functionally to deliver a consistent, high quality customer experience across the funnel • Redesign onboarding to improve clarity, trust, and early habit formation • Identify key early behaviors tied to long term retention and build programs to drive them • Reduce early churn through proactive education and expectation setting • Elevate email, push, and in app messaging with clearly defined channel roles • Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals • Launch behavior triggered engagement and monetization programs • Improve message to user fit across cohorts and use cases • Continuously optimize targeting to increase relevance and engagement • Create and own a disciplined lifecycle experimentation roadmap • Drive testing across messaging, offers, segmentation, and value propositions • Measure incremental impact and downstream behavior, not vanity metrics • Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations • Lead lifecycle strategy across email, push, and in app messaging • Set standards for frequency, targeting, and customer experience • Balance monetization goals with long term brand trust

🎯 Requirements

• 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes • Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business • Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale • Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function • Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement • Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights • Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design • Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals • Builder of high performing, accountable teams with clear standards and operational discipline • Growth oriented but deeply protective of customer trust, brand equity, and long term value creation • Comfortable operating with executive visibility and accountability in a fast scaling environment

🏖️ Benefits

• Free phone service • Strong work life blend • Flexible work arrangements (work-from-home, remote, or access to one of our office spaces) • Employee stock options • Unlimited vacation • 12 paid holidays per year • Competitive pay • Health, dental, and vision benefits • Short-term & long-term disability • $750 annual wellness benefit or healthcare spending account • RRSP matching (Canada) | 401(K) (USA) • Parental leave for eligible employees • Learning & Development opportunities • We travel a few times a year for various team events, company-wide off-sites, and more