Head of Marketing

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October 14

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TextNow

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Telecommunications

TextNow is a revolutionary phone service provider offering free and flexible phone services. It provides users with unlimited talk and text, as well as essential data, all on the nation's largest 5G network through a convenient app. With TextNow, users can get a free phone number or transfer their existing number and take advantage of nationwide coverage. Moreover, TextNow offers customizable data plans that can be chosen based on specific needs. The service is supported by advertising partnerships, making it possible for users to enjoy these offerings at no cost. TextNow serves as an accessible alternative to conventional mobile service providers and other programs like the Affordable Connectivity Program (ACP).

51 - 200 employees

Founded 2009

📡 Telecommunications

📋 Description

• Oversee brand, growth, lifecycle, and creative — from strategy through execution — with full ownership of the plan and P&L impact. • Strengthen our existing marketing foundation, assess what’s working, and identify what’s needed to accelerate growth and brand impact. • Develop campaigns and programs that resonate with value-seeking and lower-income consumers — across categories like prepaid wireless, fintech, discount retail, and digital marketplaces. • Leverage community, partnerships, field, and product-led growth to build brand awareness and trust. • Partner across Product, Growth, and Creative to elevate cross-functional impact — and model a 'disagree and commit' mindset. • Translate TextNow’s mission into a differentiated, culturally relevant narrative that builds awareness and drives affinity beyond paid channels. • Bring analytical rigor to full-funnel marketing — optimizing spend, improving CAC/LTV performance, and demonstrating clear ROI. • Evolve and elevate the TextNow brand to build trust, expand cultural relevance, and reach new audiences.

🎯 Requirements

• A builder — with experience leading brand + growth + lifecycle + creative at a $100M± consumer company. • A hands-on leader who can go from strategy to scrappy execution and thrives in a fast-moving environment. • A creative marketer who understands how to grow awareness and love for a brand beyond performance marketing. • A data-driven operator who knows how to measure what matters and make smart, disciplined investments. • A collaborative partner who elevates the work, earns trust, and leads with curiosity and integrity.