Manager, Performance and Retail Media Measurement

November 26

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The Kraft Heinz Company

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B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

20574 - 20574 employees

Founded 2015

👥 B2C

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

📋 Description

• The Mgr Performance & Retail Media Measurement is a measurement subject matter expert within our retail media center of excellence for the US business. • Leverages a strong background in analytics and measurement to help aid and guide investment strategy and performance media optimization. • Commercial mix analytics (MMM) ; quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis. • Retail media measurement capabilities, analytics & incrementality; partnering with RMNs to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc. • Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying key benchmarks. • Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs). • Consult/advisor to key customer accounts; performance reviews, testing plans, etc. across key customers like Target, Kroger, Sam's Club. • Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions). • Ownership of future of retailer media measurement solutions (e.g., clean room strategy and execution).

🎯 Requirements

• 5+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer and business application • 5+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred • 3-5 years experience with performance media data with retail media data experience preferred • 3-5 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions • Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of best industry best practices and capability enhancement • Ability to apply marketing and commercial intelligence concepts for business success • Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

🏖️ Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare • Protection and saving for the future, we offer plans tailored to meet you and your family’s needs. • Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability