Senior Manager – Retail Media, Merchandising

🕒 May 17

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The Kraft Heinz Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2015

👥 B2C

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

📋 Description

• Lead the development and execution of full-funnel Amazon media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth • Own the integration of media and merchandising strategies, ensuring alignment between traffic-driving tactics and conversion-driving digital shelf execution • Partner closely with Sales, Brand, and Agency teams to translate business objectives into data-driven media and content plans • Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics • Drive continuous improvement of Amazon PDPs and across Amazon’s digital placements in partnership with Digital Shelf, including content, imagery, A+ content, and SEO to maximize conversion • Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments) • Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency • Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC) • Build and institutionalize best practices, playbooks, and capabilities across Amazon media and digital shelf management • Manage agency partners (e.g., creative, retail) and vendors, ensuring high-quality execution, innovation, and accountability against KPIs

🎯 Requirements

• 7+ years of experience in eCommerce, digital media, or performance marketing, with a strong preference for Amazon-specific experience • Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization • Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis • Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers • Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners • Advanced analytical skills with experience leveraging tools such as Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards • Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth • Strong strategic thinking combined with hands-on execution capability in a fast-paced environment • Excellent communication skills, with the ability to translate complex data into clear business insights and recommendations • Experience building capabilities, processes, and ways of working that scale across an organization • Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

🏖️ Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare • Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families • You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability