Marketing Content Strategist

Job not on LinkedIn

October 13

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

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ActiGraph

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Healthcare Insurance • Biotechnology • Science

ActiGraph is a company that specializes in digital health technology, providing advanced wearable devices and a remote monitoring platform to collect high-quality data for scientific research and clinical trials. Their technologies are designed for capturing patient-centric outcomes, including physical activity, sleep behavior, gait and mobility, and vital signs as part of clinical trials and health studies. ActiGraph's solutions enable researchers to leverage cutting-edge sensors and algorithms for in-depth analysis and operational excellence, enhancing clinical research and drug development through accurate and meaningful data. The company supports a broad spectrum of industries through its FDA-cleared medical-grade devices and comprehensive digital health solutions.

51 - 200 employees

⚕️ Healthcare Insurance

🧬 Biotechnology

🔬 Science

📋 Description

• Develop and execute content marketing strategies to support overall marketing goals and brand objectives. • Create high-quality, engaging, and informative scientific-focused content for various digital platforms, ensuring alignment with brand voice and messaging. • Collaborate with cross-functional teams, including science, commercial, and product, to gather information and insights for content development. • Research and stay updated on industry trends, clinical trial technology, and digital health innovations to enhance content quality. • Manage communications calendar, ensuring timely and consistent publication of content across digital channels. • Develop and manage our content assets library and lifecycle. • Monitor content and campaign performance and engagement metrics, and adjust strategies as needed to maximize impact. • Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines. • Perform primary and/or secondary market research. • Stay current on emerging digital marketing and content creation trends and tools to continuously enhance content quality. • Support the planning, promotion, and execution of our annual scientific conference. • Contribute to the development of marketing campaigns and initiatives by offering creative content ideas and strategies.

🎯 Requirements

• The essential duties and responsibilities of this role are to: • - Develop and execute content marketing strategies to support overall marketing goals and brand objectives. • - Create high-quality, engaging, and informative scientific-focused content for various digital platforms, ensuring alignment with brand voice and messaging. • - Collaborate with cross-functional teams, including science, commercial, and product, to gather information and insights for content development. • - Research and stay updated on industry trends, clinical trial technology, and digital health innovations to enhance content quality. • - Manage communications calendar, ensuring timely and consistent publication of content across digital channels. • - Develop and manage our content assets library and lifecycle • - Monitor content and campaign performance and engagement metrics, and adjust strategies as needed to maximize impact. • - Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines. • - Perform primary and/or secondary market research • - Stay current on emerging digital marketing and content creation trends and tools to continuously enhance content quality. • - Support the planning, promotion, and execution of our annual scientific conference • Contribute to the development of marketing campaigns and initiatives by offering creative content ideas and strategies. • **Required Qualifications** • - College degree in marketing, communications, or related field. • - At least 5+ years of experience working in marketing, communications, or related field. • - Experience using social media in a professional capacity • - Comfortable with web-based project management tools and virtual collaboration technologies • - Excellent writing, editing, and proofreading skills with a strong attention to detail. • - Deep understanding of B2B content marketing framework and best practices. • - Deep understanding of the B2B marketing-sales funnel and prospecting strategies. • - Adept at storytelling and creating content that resonates with various audiences. • - Experience in medical/health technology, life sciences, clinical trial research, and/or academic research industries • - Proficiency in using marketing automation tools, CMS (Content Management System), and SEO best practices. • - Familiarity with content creation tools and software, including graphic design tools. • - Experience with data analytics tools to measure content/campaign performance and other marketing metrics. • - Strong project management skills to handle multiple tasks and deadlines effectively. • - Ability to work independently and collaborate effectively with cross-functional teams. • - Passion for improving people’s lives through science and technology and staying current on industry trends • **Preferred Qualifications** • - Experience in medical/health technology, life sciences, clinical trial research, and/or academic research industries preferred • - Proficiency with digital design and publishing programs (Canva, Adobe Creative Suite, HubSpot CMS) and familiarity with SEO and content optimization is preferred • - Experience managing digital or social media advertising campaigns preferred • - Certification in Google Ads, Google Analytics, or HubSpot is a plus

🏖️ Benefits

• At Ametris, we do our best to offer benefits and a work environment that is positive, fun, and tailored towards the needs and feedback of our team members. We do so by offering: • - A casual "dress-code" environment • - A family-oriented and collaborative workplace • - Paid time off (including paid time off for your birthday) • - And a very generous suite of benefits including: medical, dental, vision, basic/life accidental, short/long term disability, identity theft, 401K (plus a match), and supplemental insurance options