B2B Marketing Specialist

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November 24

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Medical Solutions

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Healthcare Insurance • Recruitment • B2B

Medical Solutions is a leading provider of workforce solutions in the healthcare industry, dedicated to bringing care and support to both job seekers and clients. With a focus on creating a fulfilling work environment, they prioritize employee wellbeing, diversity, inclusivity, and flexibility. Their culture emphasizes personalized growth and community engagement, making them a standout organization in healthcare staffing.

1001 - 5000 employees

Founded 2001

⚕️ Healthcare Insurance

🎯 Recruiter

🤝 B2B

💰 Venture Round on 2015-01

📋 Description

• Plan, launch, and monitor integrated B2B marketing campaigns across multiple channels • Create and execute thought leadership initiatives and webinar-related content to position the company as an industry expert • Develop and implement strategies to generate leads and support sales efforts through effective marketing tactics and channels • Track and analyze KPIs to measure campaign success, providing regular reports and data-driven recommendations for improvement • Conduct market and competitor research to inform marketing strategies and adapt campaigns to changing conditions • Collaborate cross-functionally with sales, leadership, product, and creative teams to ensure alignment of marketing initiatives with business goals • Manage content creation for marketing materials, events, and conferences, including audience targeting, logistics, and pre/post-event campaigns • Maintain brand consistency across all marketing channels while driving innovation through generative AI to enhance efficiency, creativity, and competitive advantage

🎯 Requirements

• Bachelor's degree in marketing, business, communications or a related field • 2-5 years proven experience in B2B marketing, with a focus on campaign development and execution • Knowledge of marketing concepts, tactics, and best practices • Strong writing, editing, and communication skills • Data-driven mindset with the ability to interpret metrics and propose optimizations

🏖️ Benefits

• Insurance • Clinician Discount Program • Private Housing • 24 Hour Customer Care • Voluntary Benefits • Resources • Timesheets • PBDS Clinician Wellness