
B2B • Enterprise • Media
The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.
501 - 1000 employees
🤝 B2B
🏢 Enterprise
📱 Media
💰 Venture Round on 2016-12
October 3
🌵 Arizona – Remote
🏄 California – Remote
+30 more states
💵 $60k - $80k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
🎡 Marketing

B2B • Enterprise • Media
The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.
501 - 1000 employees
🤝 B2B
🏢 Enterprise
📱 Media
💰 Venture Round on 2016-12
• Act as a strategic advisor to partners—helping them build and execute effective go-to-market plans. • Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews. • Inspire partners to engage in marketing programs that deliver results, leveraging both internal tools and external agencies. • Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies and measuring ROI. • Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals. • Support partners in navigating the client’s marketing platform and tools, offering training and best practices. • Create clear, compelling marketing briefs and presentations to drive program adoption and partner enablement.
• 3+ years of hands-on experience in marketing, with a focus on digital and demand generation. • Background in B2B marketing or agency environments preferred. • Previous Partner Marketing Experience is a plus. • Experience in the tech industry is a plus. • Strong analytical mindset—you enjoy measuring performance and optimizing for better results. • Excellent communicator with confidence in both client-facing conversations and internal collaboration. • Proficient in Microsoft Excel, PowerPoint, and Outlook.
• medical • dental • vision • tele-health • disability • life insurance • health savings accounts • paid parental leave • company matched 401k • unlimited PTO • sick time • 15 company paid holidays
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