Senior Manager, Lifecycle Marketing – Retention Focus

Job not on LinkedIn

🕒 April 13

🇺🇸 United States – Remote

💵 $110k - $135k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Logo of The Credit Pros

The Credit Pros

51 - 200 employees

Founded 2009

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

The Credit Pros is a credit repair service dedicated to helping individuals improve their credit scores by updating or removing inaccurate items from their credit reports. Founded by credit law experts, the company offers a range of services including unlimited disputes of questionable items and credit building tools, alongside educational resources to help clients understand their credit reports and scores. Their goal is to provide every client with the knowledge and tools to manage their financial future effectively, enhancing their creditworthiness to access better financial opportunities.

📋 Description

• Own the entire post-enrollment lifecycle, including retention & lifecycle strategy • Manage flows in Customer.io • Write customer-facing copy and educational content • Design and launch triggered journeys based on behavior and real-time data • Own sender reputation, IP warming, and domain health • Manage vendor relationships • Launch and scale winback campaigns (600K+ database) • Define lifecycle KPIs and build reporting cadence

🎯 Requirements

• 7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses • Proven experience managing high-volume email/SMS programs (5M–10M+ sends/month) • Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.) • Experience owning lifecycle as a single operator, not just part of a team • Strong analytical skills—you pull and act on your own data • Demonstrated success reducing early-stage churn (first 90–120 days) • Strongly Preferred • Experience in fintech, financial services, health, telecom, or similar industries • Experience with event-triggered messaging (not just time-based drips) • Winback/reactivation experience with large datasets (100K+ users) • Strong writing ability (or effective use of AI tools for content creation)

🏖️ Benefits

• Start Date: Immediate • Work Hours: 09:00 AM to 06:00 PM EST • Contract: Permanent fulltime remote (work from home) role • Base Salary: $110,000–$135,000/year • Bonus: 10% bonus on base depending on performance • Health insurance: 75% company contribution & 25% employee contribution. • Paid Time Off: 32 days paid time off.

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