Senior Analyst - Direct to Consumer

Job not on LinkedIn

June 3

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🧐 Analyst

🦅 H1B Visa Sponsor

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The Hershey Company

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B2C • eCommerce • Food & Beverage

The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.

10,000+ employees

Founded 1894

👥 B2C

🛍️ eCommerce

💰 Post-IPO Debt on 2023-04

📋 Description

• The Sr. Analyst, Consumer Commerce Solutions will be responsible for the delivery of Direct to Consumer (D2C) Ecommerce technology solutions leading the design, architecture, and development across the D2C tech stack. • Analyzing consumer data, identifying trends, and providing actionable insights to enhance direct-to-consumer initiatives, ultimately contributing to the company's growth and profitability. • Responsible for overall platform architecture supporting Hershey’s Ecommerce tech stack including Commerce, OMS, WMS, and supporting processes. • Collect, analyze, and interpret consumer data to identify trends, patterns, and insights that inform business strategies. • Develop and maintain dashboards and reports to track the performance of DTC initiatives, ensuring alignment with business objectives. • Provide data-driven recommendations to improve consumer engagement, retention, and overall satisfaction. • Work closely with marketing, sales, IT, and other departments to ensure data integration and support for DTC strategies. • Conduct market research to stay updated on industry trends, competitor activities, and emerging technologies that can enhance DTC efforts. • Drive system enhancements that the business requires to meet financial objectives and enhance consumer experience. • Monthly Performance Reports: Comprehensive reports detailing the performance of DTC initiatives, including key metrics, trends, and actionable insights. • Market Analysis Reports: In-depth analysis of market trends and competitor activities to inform strategic decisions and identify growth opportunities.

🎯 Requirements

• 3+ years implementing or managing Ecommerce solutions in Retail/CPG leveraging SalesForce Commerce cloud or similar packaged SaaS solutions • 3+ years of experience in architecting the technical platforms and design of Ecommerce storefronts and implementations • 3+ years of experience working with HTML, CSS, JavaScript, Bootstrap, Less, Jquery and related web technologies • 3+ Experience with middleware technologies and designing integrations from multiple environments leveraging an API-based approach • Analytical Skills: Ability to analyze large datasets, identify trends, and draw meaningful insights. Proficiency in data analysis tools such as SQL, Python, or R, and turning into visuals in PowerBI • Communication Skills: Strong verbal and written communication skills to effectively present findings and recommendations. Ability to translate complex data into clear, actionable insights. • Technical Proficiency: Additional experience in CRM systems, Customer Data (CDP) platforms, Payments industry, digital marketing, Point-of-sale, and agile methodology