Senior Social Media Marketing Lead

3 days ago

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TheSoul Group

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TheSoul Group is a company for which no descriptive text was provided. I don't have information about its activities, products, services, customers, or market. Please provide the company's description or key details and I'll generate a concise company summary and select up to three relevant industries.

1001 - 5000 employees

📋 Description

• Support the development and execution of integrated social media strategies in collaboration with brand and creative leads; • Conduct platform audits, trend analysis, and competitor benchmarking to identify growth opportunities; • Build systems for interpreting performance data and presenting insights to internal and external stakeholders; • Stay ahead of platform algorithm shifts, new features, and best practices across YouTube, TikTok, Instagram, Facebook, and emerging platforms; • Guide the development of editorial calendars, captions, and platform-optimized creative briefs; • Recommend posting cadences, test-and-learn experiments, and performance optimizations; • Present data-driven recommendations and insights clearly and convincingly to stakeholders; • Research and recommend shoppable content formats, platform-specific commerce features, and tagging best practices to support e-commerce goals; • Propose content strategies and publishing calendars aligned with key conversion moments (e.g. gifting, seasonal, behind-the-scenes activations); • Mentor a team of SMM strategists, copywriters, and analysts; oversee task prioritization and execution quality; • Ensure efficient workflows and collaboration using project management and reporting tools (e.g. Asana, native platform tools); • Collaborate closely with Creative Producers and Brand Marketing to align content with distribution and engagement goals; • Partner with Business Partnerships to identify upsell opportunities based on content or platform trends.

🎯 Requirements

• 5+ years of experience in social media strategy, content marketing, or social media growth roles (agency experience preferred, client experience a must); • 2+ years of experience managing and mentoring team members across SMM functions; • Solid experience in social media organic growth; • Strong knowledge of YouTube, Facebook, Instagram and TikTok, their features and metrics; • Deep understanding of content performance drivers, platform algorithms and best practices, audience behavior and growth techniques; • Strong ability to turn analytics into actionable, business-relevant insights; • Solid working knowledge of native and third-party social media tools (e.g. Meta Suite, YouTube Studio, TikTok analytics, Frame); • Strong writing and editing skills for digital storytelling and brand-aligned messaging; • Excellent organizational, communication, and presentation skills; • Fluent in English; additional languages a plus.

🏖️ Benefits

• Competitive Salary: We respect the candidate’s competence, so we discuss the salary individually and offer a truly competitive one, along with performance-based bonuses. • Flexible Work Options: Work from home, your favorite café, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle. • Freedom to lead new initiatives: Take ownership of your ideas and drive innovation - no lengthy approval processes, just action! • Talent Growth: Engage in transparent knowledge sharing within the company and our internal academy, offering numerous courses - learn, teach, or both, and shape your path to expertise. • TheSoul Approach: An ecosystem that fuels new ideas, promotes transparent task management, rewards employee's achievements, empowers flexible collaboration without time constraints or meetings - just action!