Senior Social Media Strategist

🔥 0 minutes ago

🌐 United Kingdom, Spain, +4 more countries – Remote

🇬🇧 United Kingdom – Remote 🇪🇸 Spain – Remote 🇧🇬 Bulgaria – Remote 🇭🇺 Hungary – Remote 🇵🇱 Poland – Remote 🇵🇹 Portugal – Remote

⏳ Contract/Temporary

🟠 Senior

💕 Social Media Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TheSoul Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

TheSoul Group is a company for which no descriptive text was provided. I don't have information about its activities, products, services, customers, or market. Please provide the company's description or key details and I'll generate a concise company summary and select up to three relevant industries.

📋 Description

• Own the social and audience strategy for a globally recognized beauty brand’s YouTube channel • Define strategic direction for a high-growth, high-volume global YouTube channel using a Shorts-first approach • Identify audience behaviors driving discovery, subscriptions, and purchases • Translate cultural and trend signals into repeatable content direction • Shape the content calendar around product launches, activations, and brand moments • Own the channel growth strategy and develop clear hypotheses • Review performance with analytics specialists and adapt strategy based on data • Shape creator activation strategy, including briefing, selection criteria, performance evaluation, and progression across creator tiers • Identify connections between organic content, commerce, and paid amplification • Collaborate with creative, analytics, community, and account teams • Present and defend strategic recommendations to senior client stakeholders across media and marketing

🎯 Requirements

• Proven track record of growing social media channels or accounts, demonstrating measurable growth and explaining the strategies and decisions that drove it • Strong agency-side experience in social media strategy for large brands • Experience in beauty or a closely adjacent consumer category strongly preferred • Deep understanding of YouTube formats, audience behavior, discovery, creator culture, and other major social platforms • Ability to assess content strategically and structurally, identify performance drivers, and translate insights into repeatable approaches • Strong understanding of internet culture, emerging trends, online communities, creators, and subcultures • Experience developing content and audience strategies for high-volume publishing environments highly desirable • Experience designing and running creator or influencer activations, ideally across multiple markets, advantageous • Strong analytical fluency, including interpreting performance data, challenging assumptions, identifying inconsistencies, and developing testable hypotheses • Ability to adapt strategic direction based on performance data and scale, refine, or discontinue approaches based on evidence • Strong stakeholder management and presentation skills, with confidence presenting and defending recommendations to senior client audiences • Understanding of social commerce or affiliate mechanics is a plus • Familiarity with paid social planning and organic-to-paid amplification is a plus, but not essential • Native-level or professional working proficiency in English

🏖️ Benefits

• Flexible Engagement Structure: independent service-provider agreement; freedom to shape delivery methods; independent schedule organisation; individually agreed compensation reflecting experience, capabilities, and engagement value • Location Freedom: deliver services from any suitable location, including home office or co-working space • Global Network and Inspiring Projects: collaboration with an international network across 85+ countries; global-reach projects; knowledge exchange with talented specialists • Smooth Collaboration and Project Support: modern collaboration platforms, clear project coordination, and streamlined processes • Make a Global Impact: contribute to initiatives influencing audiences worldwide and shaping digital experiences