Group Manager, Growth Marketing – Paid Media

Job not on LinkedIn

September 17

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

+5 more states

🏄 California – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $166.6k - $215.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Thumbtack

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B2C • Marketplace • Home Services

Thumbtack is a platform that connects people with local professionals offering various services such as home improvement, repair, and cleaning. Users can search for specific services like house cleaning, handyman work, electrical and wiring repair, and more, getting access to trusted professionals with reviews and cost estimates. The platform is designed to make finding, hiring, and working with professionals simple and efficient, with the convenience of managing everything from one app. It serves millions of people across the U. S. , providing a wide range of services including landscaping, event planning, and more.

1001 - 5000 employees

👥 B2C

🏪 Marketplace

📋 Description

• Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels • Drive execution of the media roadmap with clear OKRs, test-and-learn agendas, and performance goals • Define and evolve best practices for forecasting, scenario planning, and ROI modeling in partnership with Finance and Data Science • Lead automation and infrastructure innovation, driving adoption of AI-driven tools and advanced data integrations • Develop creative/media integration strategies to improve performance and break through clutter • Build advanced measurement frameworks to capture performance in complex media environments • Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums • Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence

🎯 Requirements

• Significant experience leading large-scale performance and multi-channel media portfolios • Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting • Deep expertise in automation, infrastructure, and AI-driven optimization (dynamic creative optimization, predictive bidding) • Advanced measurement frameworks experience (MMM, incrementality, portfolio modeling) • Strong strategic and analytical skills to translate complex data into business insights and direction • Executive presence and communication skills to influence senior leaders and present in QBRs • Demonstrated ability to build, lead, and develop senior media talent • Experience partnering with Finance and Data Science to forecast, scenario plan, and model ROI

🏖️ Benefits

• Remote (United States) • Thumbtack embraces diversity and is an equal opportunity workplace • Reasonable accommodation for individuals with disabilities (contact recruitingops@thumbtack.com) • Candidate safety: Thumbtack will never ask for money, banking info, or SSNs during hiring; resources available about recruiting scams