Product Marketing Associate

October 26

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Thumbtack

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B2C • Marketplace • Home Services

Thumbtack is a platform that connects people with local professionals offering various services such as home improvement, repair, and cleaning. Users can search for specific services like house cleaning, handyman work, electrical and wiring repair, and more, getting access to trusted professionals with reviews and cost estimates. The platform is designed to make finding, hiring, and working with professionals simple and efficient, with the convenience of managing everything from one app. It serves millions of people across the U. S. , providing a wide range of services including landscaping, event planning, and more.

1001 - 5000 employees

👥 B2C

🏪 Marketplace

📋 Description

• Own day-to-day management of our pro programs including responding to feedback and engaging with pros in our community, partnering with our Pro Advisory Board, and executing initiatives that foster trust and loyalty • Build a community content strategy and calendar to educate, engage and motivate pros to stay on Thumbtack • Partner directly with our Pro Advisory Board, leading quarterly meetings and gathering their feedback, engaging with them, and helping to recruit future advisory board classes • Manage and optimize pro programs marketing campaigns, including outlining briefs, QAing communications, and developing new campaign ideas • Analyze campaign performance metrics, identify trends and and provide actionable insights to refine messaging, timing, and targeting • Contribute to pro programs strategy discussions, helping to shape their direction • Suggest process improvements to make programs more efficient and scalable • Collaborate effectively with cross-functional partners to ensure seamless execution of our programs.

🎯 Requirements

• 2-4 years of relevant work experience in product or program marketing, community management or engagement or a related marketing role • Experience and comfort with interfacing directly with clients • Experience building compelling briefs and working with marketing automation platforms • Deep customer empathy and curiosity to understand and champion the needs and motivations of our pros • A self-starter who is able to take full ownership of initiatives and drive them to completion • A strong communicator and collaborator, who is skilled at working with others and presenting insights and recommendations to others • Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment • Amenability to work PST hours

🏖️ Benefits

• Thumbtack embraces diversity and is an equal opportunity workplace • Reasonable accommodation for individuals with disabilities