Director, B2B Marketing

16 hours ago

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Thyme Care

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Healthcare Insurance • Wellness

Thyme Care is a company dedicated to transforming cancer care by providing personalized cancer care navigation and clinical wraparound support. The company collaborates across the cancer care community to improve access, experience, and reduce the costs of cancer treatment for its members. Thyme Care supports its members with a dedicated team of cancer experts and smart tools that proactively manage symptoms and connect members to resources such as transportation, bill assistance, and other necessary services. They offer 24/7 virtual support and work with an extensive network of healthcare providers to deliver high-quality oncology care. Thyme Care's approach focuses on comprehensive care and collaboration with health insurance plans and providers to enhance care outcomes while controlling healthcare expenses.

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Thyme Care’s growth depends on understanding and designing for the people who decide whether to partner with us. • Oversee the full B2B Marketing function, including Product Marketing, Growth Marketing, and Content and Events. • Ensure audience insights, brand storytelling, and market activation work together to build awareness, strengthen relationships, and drive demand across our partner ecosystem. • Lead a team to synthesize market feedback and understand business buyers. • Develop and execute channel, segment, and event strategies. • Shape a thought leadership platform that elevates Thyme Care’s voice in oncology care. • Design a digital approach to reach priority audiences.

🎯 Requirements

• 10+ years of experience in marketing, with a focus on B2B audiences. • 5+ years of healthcare experience in health plans or B2B2C virtual care/digital health. Oncology experience is a significant plus. • 2+ years experience engaging directly with customers through sales, product demos, or account management. • Demonstrated experience in buyer research and insights, messaging and positioning, go-to-market planning, and content and demand marketing. • A successful track record of developing competitive, insight-driven stories that differentiate complex solutions. • Strong ability to translate technical or clinical concepts into clear, compelling narratives and content, including presentations, product guides, web content, and white papers. • Proven ability to lead cross-functional collaboration and drive alignment across product, clinical, and commercial teams. • Experience developing and measuring multi-channel marketing campaigns and customer segment strategies. • Leadership experience guiding teams through strategic and planning exercises. • Strong command of KPI development and performance tracking to connect marketing execution to business results. • Comfort working in a high-growth, fast-paced environment with shifting priorities and multiple stakeholders.

🏖️ Benefits

• equity • benefits