Head of Marketing – YieldMax ETFs

🕒 September 4

🐊 Florida, Illinois, +2 more states – Remote

🐊 Florida – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🧀 Wisconsin – Remote

💵 $110k - $180k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 9%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tidal Financial Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💼 Consulting

📣 Marketing

💸 Finance

Consulting • Marketing • Finance

Tidal Financial Group is a leading ETF investment and technology platform that specializes in managing exchange-traded funds (ETFs). With over 193 funds and $30 billion in assets under management, Tidal partners with various issuers to help clients successfully launch, manage, and grow their ETFs. The company offers a full suite of services, including strategy planning, regulatory compliance, portfolio management, and marketing, positioning itself as a premier choice in the ETF industry.

📋 Description

• Develop YieldMax’s brand vision and integrated marketing strategy, including positioning, messaging, product launches, and retail investor initiatives • Lead the marketing team, priorities, budget, resources, and day-to-day execution • Partner with leadership, product development, sales, portfolio management, legal, and compliance • Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education • Lead organic and paid strategies across YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging platforms • Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities • Develop written, graphic, audio, and video content, including fact sheets, infographics, videos, webinars, blogs, and emails • Manage agencies, media, technology providers, and strategic partners • Plan investor events, conferences, media interviews, and virtual programs • Oversee branded merchandise, vendors, procurement, and fulfillment • Track brand awareness, audience growth, engagement, website activity, campaign performance, fund flows, and assets under management • Use performance insights to improve marketing effectiveness • Partner with legal and compliance to meet SEC and FINRA requirements for communications, performance information, distribution messaging, disclosures, and risk statements

🎯 Requirements

• 10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services • Significant experience marketing investment products to retail and self-directed investors • Proven success in brand strategy, integrated campaigns, team leadership, and hands-on execution • Expertise in social media, digital marketing, paid media, SEO, email, content, public relations, and influencer marketing • Experience working with financial content creators, media organizations, brokerage platforms, or investor communities • Familiarity with ETFs, options-income or covered-call strategies, and SEC and FINRA marketing requirements • Strong communication, analytical, project management, and relationship management skills • Ability to manage competing priorities, move initiatives forward, and collaborate effectively across teams • Bachelor’s degree in marketing, communications, business, finance, or a related field • Preferred: Deep knowledge of the ETF industry and the retail and self-directed investor landscape • Preferred: Established relationships across financial media, influencer, brokerage, or investor communities • Preferred: Experience marketing options-income, covered-call, or other differentiated investment strategies

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