Senior Demand Generation Manager

🕒 July 23

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TigerData (creators of TimescaleDB)

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📦 Logistics

🏭 Manufacturing

💼 Consulting

Logistics • Manufacturing • Consulting

TigerData is the creator of TimescaleDB, offering a reliable PostgreSQL cloud service designed for high-performance workloads, particularly in time series and real-time analytics. With a focus on security and scalability, TigerData supports demanding applications across various industries by providing lightning-fast data ingestion, complex querying, and efficient management of large datasets. Their services are suitable for customer-facing applications and are used by leading companies in sectors like IoT, AI, and finance.

📋 Description

• Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals. • Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline. • Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach. • Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution. • Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences. • Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance. • Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact. • Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution. • Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.

🎯 Requirements

• 6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred) • Strong track record in building demand generation programs tied to pipeline outcomes • Hands-on experience with Account-based marketing platforms (e.g., 6sense, Demandbase) • Data-driven mindset with experience analyzing performance and running experiments • Strong copywriting and messaging skills • Ability to manage multiple campaigns and priorities in a fast-paced environment where the market is consistently changing • Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams

🏖️ Benefits

• Flexible PTO and comprehensive family leave • Fridays off in August 😎 • Fully remote opportunities globally • Stock options for long-term growth • Monthly WiFi stipend • Professional development and educational resources 📚 • Premium insurance options for you and your family (US-based employees)