Paid Ads Specialist, Growth Specialist

13 hours ago

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Tilt

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eCommerce • Retail • B2C

Tilt is a dynamic platform that provides an interactive shopping experience through live shows, auctions, and giveaways. Users can download the Tilt app to become sellers and participate in live retail activities. Tilt integrates a lively shopping environment with technological ease, where buyers and sellers connect in real-time.

2 - 10 employees

🛍️ eCommerce

🛒 Retail

👥 B2C

📋 Description

• Build & launch acquisition strategies for TikTok across with your country manager • Own paid ads end-to-end: setup, testing frameworks, optimisation, and scaling • Analyse competitor ads + funnels and translate insights into tactical improvements • Use best-practice ad structures to improve ROAS and lower CPFTB • Recommend weekly creative iterations based on data (hooks, formats, angles) • Work directly with the creative team & country GMs to refine high-performing concepts • Own reporting for your markets (paid, retention, user cohorts, category insights) • Create your own ads • Scale spend efficiently with strong payback targets (across £100k+/month budgets) • Launch and grow new acquisition channels (Meta, Google, YouTube Shorts, influencers) • Build retention funnels: email flows, SMS flows, notification testing, cohort reactivation • Make product & UX recommendations to improve conversion + payback • Own organic TikTok support for your markets • Build and manage an in-house influencer engine for your region • Operate like a GM for acquisition + retention in your market, staying reactive to trends • Manage & hire a content team & paid specialist

🎯 Requirements

• 3+ years of experience in performance marketing • Fluency in English and Italian • Experience scaling budgets from 0-$50k pm, with efficient payback periods • Ability to work cross-functionally with stakeholders in marketing, partnerships, data, product, and engineering • A good eye for creatives, with the ability to discern content that speaks to users • Strong knowledge of tools, running effective campaigns, key metrics and attribution methodologies • You have an interest in fashion or internet culture, and can stay relevant.

🏖️ Benefits

• 29 days off, plus Italy bank holidays • Your birthday off, no questions asked • Share options to become a true stakeholder in our success.