Retention Marketer

20 hours ago

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Tilt

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eCommerce • Retail • B2C

Tilt is a dynamic platform that provides an interactive shopping experience through live shows, auctions, and giveaways. Users can download the Tilt app to become sellers and participate in live retail activities. Tilt integrates a lively shopping environment with technological ease, where buyers and sellers connect in real-time.

2 - 10 employees

🛍️ eCommerce

🛒 Retail

👥 B2C

📋 Description

• Build & launch in app retention notification message flows • Create clear frameworks & funnels to increase first time buyer conversion rate • Segment users & understand at what are clear buying points • Own reporting (retention, user cohorts, category insights) • Automate all flows and work with the product team to implement new features • Own the retention roadmap • Audit and rebuild the entire retention funnel, from first session through first purchase to repeat purchase. • Build a multi-touch onboarding framework tailored to user type (auction users vs buyers vs browsers). • Improve activation journeys to reduce drop-off between install, follow sellers, streams, purchase. • Build and optimise email flows across onboarding, reactivation, education, and loyalty. • Create high-converting SMS sequences that drive urgency and repeat purchase. • Own all CRM tools, automations, and lifecycle journeys. • Continuously split-test notification copy, timing, and segmentation. • Plan retention moments around drops, live events, category pushes, and platform-wide offers. • Create and manage in-app incentives (offers, rewards, vouchers, credits). • Own the retention marketing budget and ensure strong ROI. • Test offer structures by user type, behaviour, and category. • Identify user cohorts (e.g., sneaker buyers, Y2K shoppers, auction users, high AOV buyers, inactive users). • Run targeted tests across messaging, targeting, and offers per cohort. • Analyse user behaviour across categories, sellers, price points, and events to improve activation and repeat purchase. • Build dashboards and reports for DAU/WAU/MAU, reactivation, and repeat purchase metrics. • Run ongoing experiments to improve activation, engagement, and RPR. • Collaborate with product, supply, marketing, and creators to influence user behaviour and retention.

🎯 Requirements

• 2+ years of experience in retention, lifecycle marketing, or CRM (marketplace or e-commerce ideal). • Deep knowledge of email, SMS, CRM tools, segmentation, and flows. • Strong copywriter with the ability to craft persuasive retention messaging. • Analytical thinker who understands funnel drop-off, cohort decay, and behavioural segmentation. • Comfortable working fast, running experiments, and iterating weekly. • Obsessed with user psychology, incentives, and what makes people come back. • Nice to have experience with in-app offers, rewards, or gamification systems.

🏖️ Benefits

• 29 days off, plus Spain bank holidays • Your birthday off, no questions asked • Share options to become a true stakeholder in our success.