Senior Marketing Automation Specialist

October 30

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $95k - $105k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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TimelyCare

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Healthcare • Education • Wellness

TimelyCare is a virtual health and well-being platform specifically designed to support students, faculty, and staff at colleges and universities. Trusted by over 400 educational institutions, it provides comprehensive clinical care, mental health support, and advanced technology to enhance the well-being of campus communities. With 24/7 availability and a diverse network of qualified providers, TimelyCare aims to foster positive health outcomes and improve student retention and success through accessible and coordinated care.

201 - 500 employees

Founded 2017

📚 Education

🧘 Wellness

💰 Series B on 2021-01

📋 Description

• We are seeking a proactive and detail-oriented Senior Marketing Automation Specialist to play a critical role in executing and orchestrating integrated marketing campaigns across key platforms. • You will operate and optimize HubSpot, manage Qualified, execute account-based experiences, and translate campaign briefs into executable assets. • Collaborate with campaign strategists, digital marketers, revenue operations, events, and social teams to deploy testing and refine marketing efforts. • Design and implement A/B tests and monitor performance, delivering actionable insights and recommendations. • Build, maintain, and refine target audience segments for key campaign motions and manage segmentation strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred. • 5+ years of experience in marketing automation, campaign execution, or a similar role, preferably in a B2B environment. • Proficiency in managing marketing platforms: HubSpot and 6sense required. Qualified preferred. • Strong analytical skills with the ability to interpret data and provide actionable insights. • Excellent organizational and project management skills, with the ability to manage multiple tasks and meet deadlines. • Effective communication skills and the ability to collaborate across teams. • Familiarity with A/B testing, audience segmentation, and performance reporting.

🏖️ Benefits

• Paid Company Holidays + No work on your birthday! • Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community • Variable bonus eligibility on a quarterly basis • Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance • Company-paid group Life Insurance + Company-paid Short Term Disability • Concierge benefit support services • 401(k) with employer match • Free access to TimelyCare virtual medical and mental health support • Mission-Driven Purpose with a Supportive Team Culture