Account Based Marketing Manager

🕒 October 16

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tines

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

Consulting • Logistics • SaaS

Tines is a leading automation platform that empowers security teams and IT professionals to create, run, and monitor workflows in real-time. With a focus on AI-powered automation, Tines connects with a wide range of products and APIs to streamline processes and enhance productivity across various teams, including security, IT, infrastructure, and engineering. It provides tools for building apps and self-service portals, enabling organizations to integrate systems, manage risk, automate incident responses, and drive operational efficiencies. Built for enterprise-grade transparency and compliance, Tines fuels smarter, more secure work environments with ease of use and rapid deployment.

📋 Description

• Build and execute tailored 1:1 and 1:few ABM programs through paid media, email, landing pages, direct mail, and sales outreach • Develop repeatable approaches that extend successful programs to broader account segments • Partner with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up • Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans • Partner with product marketing, content, and creative teams to create messaging and assets • Work with field and partner marketing to develop executive briefings, roundtables, and targeted events • Manage regional campaign budgets, timelines, and cross-functional deliverables • Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking • Establish reporting on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact • Share results and recommendations, test new approaches, and document reusable ABM playbooks

🎯 Requirements

• Five or more years in B2B technology marketing, including at least two years building and executing ABM programs • Experience generating quality pipeline, accelerating opportunities, or supporting customer growth through ABM programs • Understanding of enterprise buying cycles and how to engage multiple stakeholders within an account • Experience working closely with sales teams to turn account priorities into coordinated marketing activity • Ability to develop account-based plans and execute hands-on campaigns • Ability to adapt messaging and channel choices to different industries, personas, and buying-process stages • Ability to interpret account and campaign data and distinguish engagement from meaningful business outcomes • Ability to communicate results and measurement limitations clearly • Experience using CRM, marketing automation, and ABM or intent platforms • Clear communication, strong project management, creativity, attention to detail, and willingness to test, learn, and adapt

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