Creative Strategist

October 25

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Tinuiti

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Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

📋 Description

• The Creative Strategist is responsible for guiding and defining the client’s strategy and goals for all creative scoped in the SOW including messaging strategy, testing strategy, and reporting on creative insights to inform future creative. • The Creative Strategist is expected to be the day-to-day POC for strategy and planning for internal and external contacts for clients as they develop audience-targeted creative campaigns aligned with channel best practices, adapting brand guidelines to achieve KPIs. • You will also develop deep relationships with and collaborate closely with our media and client services teams to conceive, develop, and execute strategic creative that fulfills campaign goals. • Your mission will be to elevate our clients and achieve exceptional results through innovative and audience-specific messaging across today’s broad spectrum of digital media channels.

🎯 Requirements

• Possess a test-learn mindset (“how can something be 10% better than the last time we tried it?”) • Inquisitive nature and willingness to ask questions, learn and adapt to new technologies, e.g. generative AI. • Ability to understand and translate business goals into actionable marketing and communication objectives. • Interpret and analyze research findings and reports, utilizing insights to enhance strategies. • Summarize and share third-party research within concise presentations that inform both internal teams and clients. • Minimum 3 years of experience in marketing, advertising, or internal brand teams, with a proven track record of driving creative excellence. • At least 2 years of client relationship management experience, delivering on creative goals and collaborating closely with either in-house or agency creative teams through the ideation, production, and review process. • Agency experience is a plus. • Proficiency in analyzing data from platforms such as Facebook Ads Manager, Snapchat, TikTok, and YouTube and deriving insights that can inform performance-driven creative strategies. • Familiarity with streaming, web, display, and social channels, with a focus on innovation and optimization. • Understanding of A/B and multivariate testing methodologies. • Excellent client-facing communication skills for in-person pitches and presenting your work to existing clients.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. • 20 paid holidays, including multiple long weekends. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving. • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources