Paid Social Specialist

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

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Logo of Tinuiti

Tinuiti

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Build, launch, and improve Paid Social campaigns, primarily Meta, plus TikTok, Pinterest Performance+, Snapchat, and Reddit as relevant • Grow new customers and revenue while keeping efficiency on track • Follow Paid Social playbooks, SOPs, checklists, and templates for setup, QA, delivery checks, and weekly readouts • Support client updates and weekly reporting with accurate, on-time inputs • Explain results and next steps in plain language tied to client goals • Execute approved promotional, budget, and pacing changes within guardrails • Own day-to-day campaign execution across Paid Social • Monitor pixel/CAPI health, event mapping, UTMs, catalog/DPA integrity, creative rotation/fatigue, audience overlap, and policy/brand-safety compliance • Escalate deviations and document outcomes and learnings • Operate Meta Ads Manager, basic TikTok Ads Manager, and Pinterest Performance+ as relevant • Run controlled pilots and monitor outcomes before scaling • Use Bliss Point signals, Forecast snapshots, and Creative Insights for optimizations • Monitor performance daily and weekly; build recurring reports • Run basic A/B tests with predefined success criteria • Maintain data quality and partner with Analytics to validate reads and resolve anomalies • Manage a clear work queue, deliver on time, reduce rework and non-converting spend • Collaborate with Creative, Analytics, Product/Bliss Point, and senior Channel Leads in the Pod • Contribute to qualified reach, new-customer acquisition, revenue, creative innovation, audience expansion, signal health, efficiency, and documented learnings

🎯 Requirements

• 2+ years in Paid Social execution with hands-on builds, launches, pacing, and optimizations • Strong familiarity with Meta Ads buying • Preferred: experience buying on TikTok, Pinterest Performance+, Snapchat, Reddit, and/or LinkedIn • Comfortable with GA4 and platform analytics • Ability to turn data into clear next steps • Strong communication and collaboration • Confidence handling client updates with support • Advanced Excel/Sheets and presentation tools • Bachelor’s degree or equivalent experience

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 16 paid holidays • Medical insurance • Dental insurance • Group life insurance • Income protection • Pension Scheme with employer match of up to 5% of contributions • Help@Hand Wellbeing services • Thankful giving • Equity • Birthing parents: 16 weeks of leave with 100% pay • Non-Birthing parents: 4 weeks of leave with 100% pay • Additional parental leave time available per statutory leave requirements • On-demand learning powered by LinkedIn Learning • Mentorship program • Leadership and management development programs and resources

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