Senior Media Planner, Strategic Planning

🕒 June 14

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

💸 Financial Planning and Analysis (FP&A)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Promote and expand Tinuiti’s Strategic Planning function • Establish and define high-impact, long-term marketing strategies at the business level • Develop account strategies, audience and messaging insights, consumer journeys and media mix recommendations • Use audience, competitive, channel and media planning tools to recommend campaign timing, budget, duration/flighting and media mix • Identify media partners, platforms, programming and network opportunities across OTT, linear TV, terrestrial radio, online video, social, search and digital audio • Analyze demographic data and consumption trends for media recommendations • Interpret planning-tool insights and data to create actionable full-funnel recommendations • Apply offline media planning experience and agency case studies to define planning metrics and benchmarks • Conceive and deliver innovative, targeted business-building marketing solutions • Serve as a key client contact during plan development and approval • Collaborate cross-functionally with investment, Client Strategy and Analytics teams • Combine attribution, optimization and future planning inputs into campaigns aligned with client KPIs • Partner with the Strategic Planning lead as agency liaison to external planning-tool partners • Evaluate and roadmap enhancements to Tinuiti’s planning-tool suite • Lead team management, project and allocation management, career pathing, feedback, support and work-quality control • Communicate data-driven strategic direction and insights to clients, prospects and teams • Research, identify and deliver actionable insights • Review paid media campaign performance and report effectiveness to clients • Train and mentor talent

🎯 Requirements

• 5+ years of media buying, planning and strategy experience focused on strategic and operational planning in the US national market • Experience with cross-channel planning, including linear TV, streaming video/audio, search, social, display and overall digital media • Expert knowledge and use of planning and research platforms including Nielsen suite, Commspoint, Nielsen Media Impact, NPower, National TV View, Resonate, Comscore and Kantar • Understanding of companies and campaigns with KPIs ranging from performance marketing to true brand awareness • Strong point of view on industry planning, insights and competitive tools • Expert knowledge of the traditional and digital media landscape • Ability to build relationships with clients and peers as a trusted advisor • Strong written and oral communication skills, specifically presentation storytelling • Ability to travel to onsite meetings 1–2 times a month at most • Familiarity with planning tools including Kantar, Commspoint, Pathmatics, SimilarWeb, Resonate and NMI • Data-driven mindset and ability to review paid media campaign results against predetermined success indicators • Applicants must reside in the United States

🏖️ Benefits

• Unlimited PTO • 17 paid holidays • Flex Fridays with meetings minimized and option to start weekend at 1pm local time • Three company-wide office closures totaling three weeks annually • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • 401(k) match up to 4% of contributions at 100% with immediate vesting • Fringe • Forma • Thankful giving • Equity • Bravely coaching sessions • Mentor program • On-demand learning • Leadership and management development programs and resources • Unlimited telemedicine and teletherapy at no cost • Parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners • Fully remote environment and flexibility to take time off when needed